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13+ Digital Advertising Tools

Digital advertising means paying to show ads online. These tools help you create, run, and check campaigns across search, social media, video, and shopping channels. You might test two Facebook ads or find useful search keywords. Better planning and tracking can help you spend your ad budget more carefully.

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Ad Performance Monitoring8AI Ad Campaign Optimization7AI Ad Campaign Automation6PPC Advertising6Social Media Advertising6Marketing Campaign Management5
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14 tools

All Digital Advertising tools

Showing 13 to 14 of 14 tools

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WordStream

Paid

WordStream provides online advertising tools and marketing services to help businesses optimize and manage digital ad campaigns.

Ad Performance Monitoring
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Optmyzr

Paid

PPC management software for automation, optimization, reporting, and insights across major ad platforms.

Ad Performance Monitoring
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3 decisions

How to choose Digital Advertising tools

Your choice depends on where you advertise and how much help you want with the work. Start with your main channel, then consider automation, reporting, and support.

  1. 01 of 03

    Plan search and pay-per-click campaigns

    For search ads and PPC campaign planning, focus on tools built around keywords, campaign setup, and ongoing management.

    • Google Ads helps you plan and manage search, pay-per-click, social, and video campaigns with links to Google Analytics and Google Tag Manager.
    • WordStream is a practical pick for keyword research and planning pay-per-click search campaigns.
    • Google Adspaid
    • WordStreampaid
  2. 02 of 03

    Run and improve social ads

    Social media advertising often involves watching results, testing ideas, and managing campaigns across several networks. AI ad campaign optimization can reduce the manual work involved.

    • AdEspresso makes Facebook and Instagram campaign testing and reporting its clear focus.
    • Madgicx focuses on automating and improving Facebook and broader social ad campaigns with AI.
    • Adgent brings Facebook, Instagram, and Google ads together for AI-driven management, optimization, and reporting.
    • AdEspressopaid
    • Madgicxpaid
    • Adgentpaid
  3. 03 of 03

    Handle broader campaign needs

    Marketing campaign management can also cover e-commerce, account-based work, affiliate programs, ad delivery, or video analysis. Pick the tool whose core job matches your campaign.

    • Adcore suits e-commerce marketers who want automated campaigns and performance monitoring across major commerce and ad platforms.
    • Pixability is centered on improving video ads and analyzing their performance and competitors.
    • Kevel is made for businesses that need to serve ads through an application programming interface or software development kit.
    • Adcorefreemium
    • Pixabilityfree
    • Kevelfree
4 questions

Frequently asked questions

Which tools help with AI ad campaign automation?

Google Ads, Adcore, Criteo, Adgent, Metadata, and Madgicx support AI ad campaign automation.

Which tools are focused on Facebook and Instagram ads?

AdEspresso manages and reports on Facebook and Instagram ads.

Adgent also manages both with AI automation, while Madgicx focuses on Facebook ads and social advertising.

Which tools can monitor ad performance?

Adcore, Pixability, AdEspresso, Adgent, AdRoll, Madgicx, and WordStream all support ad performance monitoring.

Are free plans or trials available?

Adcore offers Effortless Feed for free and an Effortless Feed Free plan.

AdEspresso has a 14-day free trial, while Madgicx has a 7-day free trial.