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19+ Sales & Marketing Tools

Sales & Marketing tools help you find and qualify leads, reach out to prospects, build Interactive Demos, create documents that close deals, and run campaigns across channels. Some tools do one job well; others combine several. The main split is between tools that bring in new contacts and tools that help you convert the ones you already have.

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Lead Generation9Lead Management6Sales Engagement6Sales Intelligence6Account-Based Marketing (ABM)5B2B Data Enrichment5
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All Sales & Marketing tools

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5.0(1)

Clay

Freemium

Clay is a go-to-market data enrichment and automation platform for sales and marketing teams.

Account-Based Advertising
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3.0(1)

Seismic

Paid

AI-powered enablement, training, and coaching solution for sales and marketing teams to engage buyers and grow revenue.

Sales Coaching
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Lusha

Freemium

B2B data and sales intelligence system providing verified contacts, company data, and buying signals for revenue teams and AI agents.

Account-Based Marketing (ABM)
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PhoneBurner

Paid

Sales dialer software that automates workflows, manages leads, and increases live conversations for outbound sales teams.

Contact Management
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CallFire

Paid

Cloud-based telephony and mobile marketing services for voice broadcasting, text messaging, IVR, and call tracking.

Business VoIP Phone System
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Yesware

Freemium

Sales engagement software integrating email tracking, templates, campaigns, and analytics within Gmail and Outlook.

Cold Email Outreach
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Saleshandy

Paid

A multichannel cold outreach platform for B2B lead generation and email outreach automation.

Cold Email Outreach
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Lensmor

Paid

Lensmor is a B2B event intelligence platform that helps sales teams identify and engage verified decision-makers before trade shows.

Account-Based Marketing (ABM)
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Navattic

Freemium

Interactive product demo software for sales and marketing teams to create, share, and automate product demos.

Interactive Demos
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3 decisions

How to choose Sales & Marketing tools

Storylane and Navattic both build interactive demos and have a free plan. For documents that close deals, Better Proposals starts at $13 per user per month, the lowest published price among the three tools here that do this. Yesware runs email outreach from inside Gmail or Outlook and starts free. Aviso gives no price without a sales call.

  1. 01 of 03

    Finding and qualifying leads

    Leadberry watches your website and tells you which companies visited, with contact details and LinkedIn connections.

    • It starts at $24 a month on annual billing.
    • Saleshandy goes the other direction: you search its B2B contact database and send cold email sequences, starting at $34 a month.
    • Clay and Apollo.io are also here for lead sourcing.
    • Navattic and Storylane both qualify leads inside a demo using an AI chat agent.
    • Storylane's free plan covers this.
    • Navattic's paid tiers require contacting sales for a price.
    • Saleshandypaid
    • Clayfreemium
    • Apollo.iofreemium
    • Navatticfreemium
    • Storylanefreemium
  2. 02 of 03

    Turning interest into a signed deal

    Proposify, Qwilr, and Better Proposals all let you send a sales document, collect a signature, and track when the other person opens it.

    • Qwilr's Growth tier requires at least five users at $55 each per month, so it costs more for small teams.
    • Proposify's Basic plan is $19 per user per month.
    • Flipbooker takes a different angle: it converts a document into an interactive flipbook and shows you exactly how far each reader got, starting at $14 a month.
  3. 03 of 03

    Building demos and onboarding walkthroughs

    Storylane and Navattic both let you build interactive product demos without involving engineers.

    • Storylane's free plan also covers customer onboarding walkthroughs, and its paid tiers start at $40 a month.
    • Navattic has a free starter plan; its higher tiers, which add demo automation and AI features, require contacting sales for a price.
    • Supademo and Storydoc are also listed here for interactive demos.
    • Storylanefreemium
    • Navatticfreemium
    • Supademofreemium

    If you need a demo tool today at no cost, Storylane and Navattic are the two options with a free plan.

6 questions

Frequently asked questions

Which Sales & Marketing tools have a free plan?

Three tools here have a free plan.

Storylane's free tier covers interactive demos and lead qualification at no cost.

Navattic also has a free starter plan for demos.

Yesware offers a free plan for individual email outreach inside Gmail or Outlook.

Every other tool here is paid only, with no free tier.

Which tool for closing deals is cheapest?

Better Proposals starts at $13 per user per month on annual billing.

Qwilr starts at $35 per user per month, and its mid-tier plan requires a minimum of five users, which raises the floor for small teams.

PandaDoc is also listed here for this job.

Which tools help qualify leads?

Navattic and Storylane both qualify leads inside an interactive demo using an AI chat agent that routes visitors.

Leadberry identifies companies visiting your website and starts at $24 a month, giving sales teams a list of real prospects without any outreach first.

Which tools support account-based marketing?

DemandScience and Demandbase are both listed here for account-based marketing.

Neither publishes a price; both require contacting sales.

Clay and Apollo.io are also here and can support targeted outreach to specific accounts.

If you need a published price before committing time to a demo, none of these four tools provide one.

Which tools do not publish their prices?

Aviso requires a sales call for any pricing information; no plan cost appears on its listing.

Navattic publishes a free starter plan but lists all paid tiers as contact-for-pricing.

DemandScience and Demandbase are also here without published prices.

If you need a number before committing time to a demo, Better Proposals, Yesware, Storylane, and Proposify all publish their plan costs.

Can I create an interactive demo without a paid plan?

Yes.

Both Storylane and Navattic have free plans that cover interactive demo creation.

Storylane's free tier also includes customer onboarding walkthroughs and lead qualification through AI chat.

Supademo and Storydoc are also listed here for demos.