Clay

Clay is a go-to-market data enrichment and automation platform for sales and marketing teams.

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Clay

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Overview

Clay combines data from 150+ providers to enrich leads and automate personalized outreach workflows using AI. It integrates with CRMs and ad platforms to centralize GTM data and improve pipeline generation and lead management.

Updated Jun 29, 2026.

Key Features

Data Marketplace

Access data from 150+ providers through one contract to enrich leads with emails, phone numbers, company info, and intent signals.

AI Data Enrichment

Use AI to research and analyze webpages, PDFs, and Google searches for detailed lead insights beyond standard data points.

Automated Outreach Sequencer

Automate personalized messaging and email campaigns with AI-generated content integrated with popular email tools.

CRM Enrichment and Sync

Keep CRM records accurate and up-to-date with continuous enrichment and automatic syncing to systems like Salesforce and Hubspot.

Audience Centralization and Ads Sync

Centralize first- and third-party data to build targeted ad audiences and sync them to LinkedIn, Meta, and Google Ads platforms.

Lead Scoring and Routing

Prioritize leads using real-time intent and engagement signals and route them to the right sales reps automatically.

Multi-Provider Waterfall

Combine multiple data providers in a waterfall approach to maximize data coverage and quality while reducing costs.

Action and Data Credit System

Flexible usage-based pricing model separating platform actions and data credits for data enrichment, enabling scalable workflows.

Pros

Integrates over 150 data providers for superior data coverage and quality.
Combines AI-powered research with traditional data enrichment for deeper insights.
Automates multi-step GTM workflows including lead scoring, outreach, and CRM enrichment.
Supports syncing audiences to major ad platforms for targeted marketing campaigns.
Offers flexible pricing with free and scalable paid plans including enterprise-grade security.

Cons

Pricing and usage complexity due to separate Data Credits and Actions may require learning curve.
Some advanced AI features have variable costs based on token consumption.
Primarily focused on B2B GTM teams, less suited for non-sales marketing use cases.
Requires some technical setup for integrations and workflow automation.
No native data; relies entirely on third-party data providers which may vary in quality.

Pricing

Clay pricing plans
Plan	Price	Highlights
Free	$0	Unlimited seats and tables Multi-provider waterfalls Claygent enrichment Clay Sequencer for email Up to 200 rows per table 100 Data Credits and 500 Actions per month
Launch	$185	Everything in Free plan Phone number enrichment Job change and signal tracking Email campaign integrations Up to 50,000 rows per table 2,500 Data Credits and 15,000 Actions per month
Growth	$495	Everything in Launch plan CRM auto-sync and enrichment HTTP API integrations Webhook automation Web intent signal tracking Audience pushes to ads platforms Priority support 6,000 Data Credits and 40,000 Actions per month
Enterprise	Custom pricing	Everything in Growth plan Unlimited Audiences across sources Unlimited row bulk enrichment Clay API access Data warehouse syncs SSO and RBAC permissions Additional Ads audiences Dedicated Growth Strategist 100,000+ Data Credits and 200,000+ Actions per month

Pricing is collected from the official Clay website and may change. Always confirm with the vendor.

Frequently Asked Questions

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Most recent

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Ratings & reviews

No reviews yet. Be the first to share your experience.

Share your experience

Help others decide, your insights matter

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

Key Features

Data Marketplace

Access data from 150+ providers through one contract to enrich leads with emails, phone numbers, company info, and intent signals.

AI Data Enrichment

Use AI to research and analyze webpages, PDFs, and Google searches for detailed lead insights beyond standard data points.

Automated Outreach Sequencer

Automate personalized messaging and email campaigns with AI-generated content integrated with popular email tools.

CRM Enrichment and Sync

Keep CRM records accurate and up-to-date with continuous enrichment and automatic syncing to systems like Salesforce and Hubspot.

Audience Centralization and Ads Sync

Centralize first- and third-party data to build targeted ad audiences and sync them to LinkedIn, Meta, and Google Ads platforms.

Lead Scoring and Routing

Prioritize leads using real-time intent and engagement signals and route them to the right sales reps automatically.

Multi-Provider Waterfall

Combine multiple data providers in a waterfall approach to maximize data coverage and quality while reducing costs.

Action and Data Credit System

Flexible usage-based pricing model separating platform actions and data credits for data enrichment, enabling scalable workflows.

Pros

Integrates over 150 data providers for superior data coverage and quality.
Combines AI-powered research with traditional data enrichment for deeper insights.
Automates multi-step GTM workflows including lead scoring, outreach, and CRM enrichment.
Supports syncing audiences to major ad platforms for targeted marketing campaigns.
Offers flexible pricing with free and scalable paid plans including enterprise-grade security.

Cons

Pricing and usage complexity due to separate Data Credits and Actions may require learning curve.
Some advanced AI features have variable costs based on token consumption.
Primarily focused on B2B GTM teams, less suited for non-sales marketing use cases.
Requires some technical setup for integrations and workflow automation.
No native data; relies entirely on third-party data providers which may vary in quality.

Pricing

Clay pricing plans
Plan	Price	Highlights
Free	$0	Unlimited seats and tables Multi-provider waterfalls Claygent enrichment Clay Sequencer for email Up to 200 rows per table 100 Data Credits and 500 Actions per month
Launch	$185	Everything in Free plan Phone number enrichment Job change and signal tracking Email campaign integrations Up to 50,000 rows per table 2,500 Data Credits and 15,000 Actions per month
Growth	$495	Everything in Launch plan CRM auto-sync and enrichment HTTP API integrations Webhook automation Web intent signal tracking Audience pushes to ads platforms Priority support 6,000 Data Credits and 40,000 Actions per month
Enterprise	Custom pricing	Everything in Growth plan Unlimited Audiences across sources Unlimited row bulk enrichment Clay API access Data warehouse syncs SSO and RBAC permissions Additional Ads audiences Dedicated Growth Strategist 100,000+ Data Credits and 200,000+ Actions per month

Pricing is collected from the official Clay website and may change. Always confirm with the vendor.

Clay

Overview

Key Features

Data Marketplace

AI Data Enrichment

Automated Outreach Sequencer

CRM Enrichment and Sync

Audience Centralization and Ads Sync

Lead Scoring and Routing

Multi-Provider Waterfall

Action and Data Credit System

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

Ratings & reviews

Ratings & reviews

Community reviews (0)

Ratings & reviews

Community reviews (0)

Key Features

Data Marketplace

AI Data Enrichment

Automated Outreach Sequencer

CRM Enrichment and Sync

Audience Centralization and Ads Sync

Lead Scoring and Routing

Multi-Provider Waterfall

Action and Data Credit System

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

More in Sales & Marketing

Ratings & reviews

Community reviews (0)

More in Sales & Marketing