
Clay is a go-to-market data enrichment and automation platform for sales and marketing teams.
Clay combines data from 150+ providers to enrich leads and automate personalized outreach workflows using AI. It integrates with CRMs and ad platforms to centralize GTM data and improve pipeline generation and lead management.
Access data from 150+ providers through one contract to enrich leads with emails, phone numbers, company info, and intent signals.
Use AI to research and analyze webpages, PDFs, and Google searches for detailed lead insights beyond standard data points.
Automate personalized messaging and email campaigns with AI-generated content integrated with popular email tools.
Keep CRM records accurate and up-to-date with continuous enrichment and automatic syncing to systems like Salesforce and Hubspot.
Centralize first- and third-party data to build targeted ad audiences and sync them to LinkedIn, Meta, and Google Ads platforms.
Prioritize leads using real-time intent and engagement signals and route them to the right sales reps automatically.
Combine multiple data providers in a waterfall approach to maximize data coverage and quality while reducing costs.
Flexible usage-based pricing model separating platform actions and data credits for data enrichment, enabling scalable workflows.
Start by uploading lead lists or prospecting directly within Clay using multiple data sources like LinkedIn or Google Maps.
Use Clay's marketplace to enrich leads with contact details, firmographics, and intent signals from 150+ providers.
Leverage AI to research additional information from websites, PDFs, and other unstructured data sources.
Create and automate personalized email campaigns using Clay’s sequencer and AI-generated messaging.
Keep CRM data updated with continuous enrichment and push audiences to ad platforms for targeted campaigns.
Pricing details are gathered from the official Clay website and are provided for reference only. Always confirm the latest information directly with the vendor.
| Plan | Price | Highlights |
|---|---|---|
| Free | $0 | Unlimited seats and tables
|
| Launch | $185 | Everything in Free plan
|
| Growth | $495 | Everything in Launch plan
|
| Enterprise | Custom pricing | Everything in Growth plan
|
Explore tools grouped by use case so you can keep researching without losing momentum.
Compare other vetted products our editors see buyers evaluate alongside Clay.