Sales

Clay

Clay is a go-to-market data enrichment and automation platform for sales and marketing teams.

Overview

Clay combines data from 150+ providers to enrich leads and automate personalized outreach workflows using AI. It integrates with CRMs and ad platforms to centralize GTM data and improve pipeline generation and lead management.

Updated Oct 23, 2026

1 review

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5.0out of 5Rating breakdown

Rising Star
Tomas ZemanOct 25, 2026
Recommends this tool
When Clay appeared it was like miracle. Modern tool for people who want to automate their GTM flows. The leads you get are many times better then ZoomInfo.
IntegrationsPerformanceAccuracyEase of use
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1 review

Community reviews

Sort:Write a review

5.0out of 5Rating breakdown

Rising Star
Tomas ZemanOct 25, 2026
Recommends this tool
When Clay appeared it was like miracle. Modern tool for people who want to automate their GTM flows. The leads you get are many times better then ZoomInfo.
IntegrationsPerformanceAccuracyEase of use
HelpfulNot helpfulReport

Tried this tool? Share your experience.

Write a review

4 things

What Clay has

For developers

Programmatic access to the product's data and features for developers.

Support

Faster answers from the support team than customers get as standard. One of 12 Sales tools with priority support.
Get help from the support team by writing to them via email. One of 26 Sales tools with email support.

Extras

An online space where users can connect, share tips, and help each other. One of 9 Sales tools with community.

6 features

Key Features

Data marketplace
One contract to buy data from 200+ data and AI vendors in Clay’s marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together.
Lead scoring
Prioritize the highest-converting leads using real-time intent and engagement signals.
Data refresh
Keep CRM records accurate, complete, and continuously refreshed with live data.
Ad audience sync
Turn top accounts from your CRM into precision ad campaigns on LinkedIn, Meta and Google Ads.
Visual workflow builder
Use clicks, code, or chat with Clay to build GTM plays you can easily see. Troubleshoot faster, collaborate across teams, and reuse logic across all of your runs.
Campaign triggers
Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days.

Pros and cons

Pros

Integrates over 150 data providers for superior data coverage and quality.
Combines AI-powered research with traditional data enrichment for deeper insights.
Automates multi-step GTM workflows including lead scoring, outreach, and CRM enrichment.
Supports syncing audiences to major ad platforms for targeted marketing campaigns.
Offers flexible pricing with free and scalable paid plans including enterprise-grade security.

Cons

Pricing and usage complexity due to separate Data Credits and Actions may require learning curve.
Some advanced AI features have variable costs based on token consumption.
Primarily focused on B2B GTM teams, less suited for non-sales marketing use cases.
Requires some technical setup for integrations and workflow automation.
No native data; relies entirely on third-party data providers which may vary in quality.

As of October 2026

Pricing

Free
Free
Enterprise
Custom
on request

You?

Used Clay?

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Featured Video

See Clay at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

4 things

What Clay has

For developers

Programmatic access to the product's data and features for developers.

Support

Faster answers from the support team than customers get as standard. One of 12 Sales tools with priority support.
Get help from the support team by writing to them via email. One of 26 Sales tools with email support.

Extras

An online space where users can connect, share tips, and help each other. One of 9 Sales tools with community.

6 features

Key Features

Data marketplace
One contract to buy data from 200+ data and AI vendors in Clay’s marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together.
Lead scoring
Prioritize the highest-converting leads using real-time intent and engagement signals.
Data refresh
Keep CRM records accurate, complete, and continuously refreshed with live data.
Ad audience sync
Turn top accounts from your CRM into precision ad campaigns on LinkedIn, Meta and Google Ads.
Visual workflow builder
Use clicks, code, or chat with Clay to build GTM plays you can easily see. Troubleshoot faster, collaborate across teams, and reuse logic across all of your runs.
Campaign triggers
Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days.

Pros and cons

Pros

Integrates over 150 data providers for superior data coverage and quality.
Combines AI-powered research with traditional data enrichment for deeper insights.
Automates multi-step GTM workflows including lead scoring, outreach, and CRM enrichment.
Supports syncing audiences to major ad platforms for targeted marketing campaigns.
Offers flexible pricing with free and scalable paid plans including enterprise-grade security.

Cons

Pricing and usage complexity due to separate Data Credits and Actions may require learning curve.
Some advanced AI features have variable costs based on token consumption.
Primarily focused on B2B GTM teams, less suited for non-sales marketing use cases.
Requires some technical setup for integrations and workflow automation.
No native data; relies entirely on third-party data providers which may vary in quality.

As of October 2026

Pricing

Free
Free
Enterprise
Custom
on request

You?

Used Clay?

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Clay at work before you try it.

Watch on YouTube

0 questions

Clay

Overview

What Clay has

For developers

Support

Extras

Key Features

Data marketplace

Lead scoring

Data refresh

Ad audience sync

Visual workflow builder

Campaign triggers

Pros and cons

Pros

Cons

Pricing

Clay pricing plans

Free

Enterprise

Used Clay?

Featured Video

Frequently Asked Questions

What Clay has

For developers

Support

Extras

Key Features

Data marketplace

Lead scoring

Data refresh

Ad audience sync

Visual workflow builder

Campaign triggers

Pros and cons

Pros

Cons

Pricing

Clay pricing plans

Free

Enterprise

Used Clay?

Featured Video

Frequently Asked Questions

More in Sales

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