Sales

Apollo.io

Apollo.io is an AI-powered sales platform integrating data, outreach, dialer, enrichment, and CRM into a single system.

Overview

Apollo.io combines sales intelligence, outreach automation, and CRM capabilities to support outbound and inbound sales processes. It offers features like contact search, email sequencing, call recording, and pipeline management, serving businesses of all sizes including enterprises.

Updated Oct 21, 2026

8 things

What Apollo.io has

Apps

Browser extension

For developers

Programmatic access to the product's data and features for developers.
A command-line interface that lets you run the tool from a terminal or scripts. One of 6 Sales tools with CLI.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 23 Sales tools with MCP server.
A machine-readable description of an API's endpoints and request formats.

Pricing

A license that allows you to use the tool for commercial or business purposes.

Extras

An online space where users can connect, share tips, and help each other. One of 9 Sales tools with community.
A place where users find add-ons, plugins or templates others made for the product. One of 13 Sales tools with marketplace.

7 features

Key Features

Tool connections
Run your GTM motion in Apollo, or plug it into the tools you already use. Either way, your data stays connected and your team stays in sync.
Agent training
GTM Harness trains agents on your ICP, products, and playbooks.
Waterfall enrichment
Waterfall enrichment fills gaps in your records by pulling from 20+ trusted third-party sources, in sequence, until each field is complete.
Data refresh
Apollo regularly refreshes contact data across its network, so records stay current instead of going stale.
Unified customer data hub
Turn fragmented data into a single, complete view of every prospect and account — so your team and your agents always work from the same picture.
B2B contact database
Pull from over 240M contacts and 30M accounts, regularly updated to stay fresh.
Consent and opt-out controls
Agents are designed to help keep your prospecting compliant, with built-in support for consent and opt-out rules

Pros and cons

Pros

All-in-one platform reduces need for multiple sales tools.
Supports both outbound and inbound sales workflows.
Includes AI-powered sales training and research capabilities.
Integrates with major CRM and marketing platforms.
Offers a free forever Starter plan for small businesses.

Cons

Some advanced features require paid plans.
Non-Gmail/Microsoft email account integration limited to paid plans.
Record selection limits may impact large data exports.
Custom plans needed for complex enterprise requirements.
Feature availability may vary due to legacy and new credit systems.

You?

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Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Apollo.io at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

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Community reviews

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No written reviews yet. Be the first to share your experience.

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8 things

What Apollo.io has

Apps

Browser extension

For developers

Programmatic access to the product's data and features for developers.
A command-line interface that lets you run the tool from a terminal or scripts. One of 6 Sales tools with CLI.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 23 Sales tools with MCP server.
A machine-readable description of an API's endpoints and request formats.

Pricing

A license that allows you to use the tool for commercial or business purposes.

Extras

An online space where users can connect, share tips, and help each other. One of 9 Sales tools with community.
A place where users find add-ons, plugins or templates others made for the product. One of 13 Sales tools with marketplace.

7 features

Key Features

Tool connections
Run your GTM motion in Apollo, or plug it into the tools you already use. Either way, your data stays connected and your team stays in sync.
Agent training
GTM Harness trains agents on your ICP, products, and playbooks.
Waterfall enrichment
Waterfall enrichment fills gaps in your records by pulling from 20+ trusted third-party sources, in sequence, until each field is complete.
Data refresh
Apollo regularly refreshes contact data across its network, so records stay current instead of going stale.
Unified customer data hub
Turn fragmented data into a single, complete view of every prospect and account — so your team and your agents always work from the same picture.
B2B contact database
Pull from over 240M contacts and 30M accounts, regularly updated to stay fresh.
Consent and opt-out controls
Agents are designed to help keep your prospecting compliant, with built-in support for consent and opt-out rules

Pros and cons

Pros

All-in-one platform reduces need for multiple sales tools.
Supports both outbound and inbound sales workflows.
Includes AI-powered sales training and research capabilities.
Integrates with major CRM and marketing platforms.
Offers a free forever Starter plan for small businesses.

Cons

Some advanced features require paid plans.
Non-Gmail/Microsoft email account integration limited to paid plans.
Record selection limits may impact large data exports.
Custom plans needed for complex enterprise requirements.
Feature availability may vary due to legacy and new credit systems.

You?

Be the first to rate Apollo.io

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Apollo.io at work before you try it.

Watch on YouTube

0 questions

Apollo.io

Overview

What Apollo.io has

Apps

For developers

Pricing

Extras

Key Features

Tool connections

Agent training

Waterfall enrichment

Data refresh

Unified customer data hub

B2B contact database

Consent and opt-out controls

Pros and cons

Pros

Cons

Be the first to rate Apollo.io

Featured Video

Frequently Asked Questions

What Apollo.io has

Apps

For developers

Pricing

Extras

Key Features

Tool connections

Agent training

Waterfall enrichment

Data refresh

Unified customer data hub

B2B contact database

Consent and opt-out controls

Pros and cons

Pros

Cons

Be the first to rate Apollo.io

Featured Video

Frequently Asked Questions

More in Sales

More in Sales