Marketing Automation Platforms

braze

Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.

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Overview

braze manages interactions between brands and consumers in real time. Marketers can segment audiences with more than 100 ready-made filters or a flexible SQL composer.

Updated Nov 10, 2026

8 things

What braze has

For developers

Programmatic access to the product's data and features for developers.
A toolkit that lets developers build on the product using their preferred programming language. One of 4 Marketing Automation platforms with SDK.

Support

Help from the vendor at any hour, every day of the week.
Real people you can contact when you need help with the tool.

Pricing

Try the paid product for a limited time before committing to a subscription. One of 5 Marketing Automation platforms with a free trial.
A product demonstration available to prospective customers who want to evaluate the tool.

Extras

Pre-built starting points you can edit to fit your own needs.
An online space where users can connect, share tips, and help each other.

21 features

Key Features

Unified customer platform
Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.
Customer data platform
Every customer leaves clues about what they want. Braze connects the dots in real time, so you always have the full picture and can act the moment it matters—without waiting on technical teams.
AI campaign tools
BrazeAI helps you go from idea to execution faster. Build campaigns, create content, optimize performance, and discover new opportunities—all with AI built for marketers, not AI experts.
Cross-channel messaging
Every customer has a preferred way to hear from you. Braze helps you meet them there without bouncing between tools or rebuilding the same campaign over and over.
Data activation
Collect, unify, and activate any amount of data from any source.
Partner connectors
Get up and running fast with pre-built connectors to the tools in your tech stack.
User profiles
Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.
Predictive intelligence
Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.
Audience building
An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.
Journey building
Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.
Real-time triggers
Build highly responsive experiences that immediately react to customer actions.
Experimentation
A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.
Content personalization
Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.
Customer interactions
Power customer-centric interactions between consumers and brands in real-time.
Customer experience
Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.
AI campaign creation
BrazeAI helps you go from idea to execution faster. Build campaigns, create content, optimize performance, and discover new opportunities—all with AI built for marketers, not AI experts.
Cross-channel engagement
Every customer has a preferred way to hear from you. Braze helps you meet them there without bouncing between tools or rebuilding the same campaign over and over.
Pre-built connectors
Get up and running fast with pre-built connectors to the tools in your tech stack.
Flexible segmentation
Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.
Dynamic audiences
An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.
Creative experimentation
A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.

Pros and cons

Pros

You can try braze through a free trial.
You can start with pre-built message templates or save your own branded versions.
Support and service plans include options with 24 hour support, 7 days a week, 365 days a year.

You?

Be the first to rate braze

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See braze at work before you try it.

Watch on YouTube

4 questions

FAQs

What does braze do?

braze supports real-time interactions between consumers and brands. It also lets you build audiences with more than 100 ready-made filters or a flexible SQL composer.

Who is braze for?

braze is for marketers building campaigns, creating content, improving performance and finding opportunities with its AI campaign tools.

What does braze connect with?

braze lists Cordova, Flutter, React Native and Unity as SDK platforms. It can deliver ads across Criteo, Google, Meta, Pinterest, Snapchat and TikTok.

Does braze offer customer support?

Yes. braze offers customer support through several Support and Service plans, including options with 24 hour support, 7 days a week, 365 days a year.

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Community reviews

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No reviews yet

Community reviews

Sort:Write a review

No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

8 things

What braze has

For developers

Programmatic access to the product's data and features for developers.
A toolkit that lets developers build on the product using their preferred programming language. One of 4 Marketing Automation platforms with SDK.

Support

Help from the vendor at any hour, every day of the week.
Real people you can contact when you need help with the tool.

Pricing

Try the paid product for a limited time before committing to a subscription. One of 5 Marketing Automation platforms with a free trial.
A product demonstration available to prospective customers who want to evaluate the tool.

Extras

Pre-built starting points you can edit to fit your own needs.
An online space where users can connect, share tips, and help each other.

21 features

Key Features

Unified customer platform
Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.
Customer data platform
Every customer leaves clues about what they want. Braze connects the dots in real time, so you always have the full picture and can act the moment it matters—without waiting on technical teams.
AI campaign tools
BrazeAI helps you go from idea to execution faster. Build campaigns, create content, optimize performance, and discover new opportunities—all with AI built for marketers, not AI experts.
Cross-channel messaging
Every customer has a preferred way to hear from you. Braze helps you meet them there without bouncing between tools or rebuilding the same campaign over and over.
Data activation
Collect, unify, and activate any amount of data from any source.
Partner connectors
Get up and running fast with pre-built connectors to the tools in your tech stack.
User profiles
Build a solid first-party data foundation grounded in historical and real-time customer preferences and behaviors.
Predictive intelligence
Anticipate where customer journeys will go, easily moving consumers in and out of relevant segments.
Audience building
An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.
Journey building
Send users down the next best path or experience with drag-and-drop components for branching, delays, audience syncs, and messaging.
Real-time triggers
Build highly responsive experiences that immediately react to customer actions.
Experimentation
A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.
Content personalization
Easily embed personalized attributes, products, content, promotions, recommendations and more into messages on any channel.
Customer interactions
Power customer-centric interactions between consumers and brands in real-time.
Customer experience
Create customer experiences people actually want by bringing your data and messaging channels into one AI platform built for outcomes, not just output.
AI campaign creation
BrazeAI helps you go from idea to execution faster. Build campaigns, create content, optimize performance, and discover new opportunities—all with AI built for marketers, not AI experts.
Cross-channel engagement
Every customer has a preferred way to hear from you. Braze helps you meet them there without bouncing between tools or rebuilding the same campaign over and over.
Pre-built connectors
Get up and running fast with pre-built connectors to the tools in your tech stack.
Flexible segmentation
Tap into 100+ out-of-the-box filters or use a flexible SQL composer to reach the right audience.
Dynamic audiences
An intuitive interface and comprehensive data access lets you seamlessly design audiences that are always ready for engagement.
Creative experimentation
A/B/n test copy, creative, timing, channel mix, promotions, and more with a flexible experimentation engine.

Pros and cons

Pros

You can try braze through a free trial.
You can start with pre-built message templates or save your own branded versions.
Support and service plans include options with 24 hour support, 7 days a week, 365 days a year.

You?

Be the first to rate braze

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See braze at work before you try it.

Watch on YouTube

4 questions

FAQs

What does braze do?

braze supports real-time interactions between consumers and brands. It also lets you build audiences with more than 100 ready-made filters or a flexible SQL composer.

Who is braze for?

braze is for marketers building campaigns, creating content, improving performance and finding opportunities with its AI campaign tools.

What does braze connect with?

braze lists Cordova, Flutter, React Native and Unity as SDK platforms. It can deliver ads across Criteo, Google, Meta, Pinterest, Snapchat and TikTok.

Does braze offer customer support?

Yes. braze offers customer support through several Support and Service plans, including options with 24 hour support, 7 days a week, 365 days a year.

braze

Overview

What braze has

For developers

Support

Pricing

Extras

Key Features

Unified customer platform

Customer data platform

AI campaign tools

Cross-channel messaging

Data activation

Partner connectors

User profiles

Predictive intelligence

Audience building

Journey building

Real-time triggers

Experimentation

Content personalization

Customer interactions

Customer experience

AI campaign creation

Cross-channel engagement

Pre-built connectors

Flexible segmentation

Dynamic audiences

Creative experimentation

Pros and cons

Pros

Be the first to rate braze

Featured Video

FAQs

What does braze do?

Who is braze for?

What does braze connect with?

Does braze offer customer support?

What braze has

For developers

Support

Pricing

Extras

Key Features

Unified customer platform

Customer data platform

AI campaign tools

Cross-channel messaging

Data activation

Partner connectors

User profiles

Predictive intelligence

Audience building

Journey building

Real-time triggers

Experimentation

Content personalization

Customer interactions

Customer experience

AI campaign creation

Cross-channel engagement

Pre-built connectors

Flexible segmentation

Dynamic audiences

Creative experimentation

Pros and cons

Pros

Be the first to rate braze

Featured Video

FAQs

What does braze do?

Who is braze for?

What does braze connect with?

Does braze offer customer support?

More in Marketing Automation Platforms

More in Marketing Automation Platforms