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24+ CRM Platforms

The tools here help sales teams and individuals track contacts, score incoming leads, and move deals through a sales pipeline. HubSpot covers lead management, sales pipeline management, AI-driven lead scoring, and pipeline analytics, all with a free plan. Sales Cloud lists plans from $25 to $350 per user per month. Capsule CRM offers a free plan capped at 2 users and 250 contacts. Keap is paid only, starting at $299 per month. Streak runs inside Gmail and has no free tier for full CRM features.

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Lead Management12Sales Pipeline Management12AI-Driven Lead Scoring8Pipeline Analytics8Workflow Automation7Follow-up Automation6
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Attio

freemium

Attio is a next-generation AI CRM designed for go-to-market teams, startups, and scaling businesses. It offers a flexible data model that adapts to your unique business processes, enabling powerful workflows, AI-driven automation, and real-time reporting all in one platform. With seamless integrations, data enrichment, and collaboration features, Attio helps teams execute revenue strategies with precision and scale securely.

CRM
AI CRM BuilderAI-Driven Lead ScoringAI‑Driven Sales Workflow Automation+6
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3 decisions

How to choose CRM tools

Two things separate these tools more than anything else. The first is whether a free plan exists. HubSpot, Capsule CRM, Salesforce Sales Cloud, and Prezly each offer one. Keap, Streak, and Totango require payment from the start. The second is how much pricing information is published before a sales call. Sales Cloud and Capsule CRM list every plan price openly. Totango and Clari give no number without contacting sales.

  1. Which tools have a free plan

    HubSpot's free plan has no expiration and covers contact management, basic pipeline tracking, and AI-driven lead scoring, with paid seats starting at $15 per month. Capsule CRM's free plan allows 2 users and 250 contacts; growing beyond that requires a paid plan from $18 per user per month. Salesforce Sales Cloud lists a free CRM entry point, though its full Sales Cloud plans require contacting sales for a price. Prezly has a free option aimed at PR teams managing contacts and outreach. Keap, Streak, Totango, SalesNexus, and FullContact start with a paid plan or a time-limited trial only.

  2. Where pricing is published and where it is not

    Sales Cloud publishes four tiers: $25, $100, $175, and $350 per user per month. Capsule CRM lists $18, $36, and $54 per user per month on annual billing. Keap states $299 per month for its Pro plan. SalesNexus lists $40, $80, and $110 per user per month on annual billing. Streak charges $49 or $69 per user per month, with enterprise pricing on request. Composity prices in euros: €30, €100, and €300 per year. Totango and Clari publish no price at all. FullContact lists $99 and $300 per month for its lower plans, but its Plus plan also requires contacting sales.

  3. How much of the sales job each tool covers

    HubSpot and Sales Cloud both handle lead management and sales pipeline management in one place, with AI scoring built in. SalesNexus adds call tracking and an AI assistant alongside pipeline management. Streak keeps pipelines, contact logs, and email tracking inside Gmail, which suits teams that live in that inbox. Capsule CRM supports multiple sales pipelines and adds project boards. Totango is built for software-as-a-service businesses tracking whether customers stay or leave, not for teams working new leads. Composity bundles CRM with accounting, point-of-sale, and an online store, so the CRM piece is one part of a larger business system.

6 questions

Frequently asked questions

Which CRM tools here have a free plan?

Four tools offer a free plan: HubSpot, Capsule CRM, Salesforce Sales Cloud, and Prezly. HubSpot's free plan has no expiration. Capsule CRM's free plan is limited to 2 users and 250 contacts. Salesforce Sales Cloud lists a free CRM starting point, though full pipeline features require a paid tier. Prezly's free option is aimed at PR-focused contact management. Every other tool here requires payment or a time-limited trial before any CRM features are available.

Which CRM tools publish their prices without a sales call?

Sales Cloud, Capsule CRM, Keap, SalesNexus, Streak, Composity, and FullContact (for two of its three plans) all list prices openly. Totango and Clari publish no prices at all. FullContact's Plus plan likewise requires a call. Knowing this upfront saves time: tools with no published price will not give a number until a sales conversation happens.

Which tools cover AI lead scoring alongside pipeline tracking?

HubSpot covers AI-driven lead scoring and pipeline analytics together, and its free plan includes both. Sales Cloud adds AI lead prioritization and forecasting across its paid tiers, from $25 to $350 per user per month. SalesNexus includes an AI assistant that flags which leads to act on, paired with pipeline management at $40 per user per month on its entry paid plan. Among these three, HubSpot is the only one with a free plan that includes AI scoring.

Which tools cover both lead management and pipeline analytics?

HubSpot handles lead management, sales pipeline management, AI-driven lead scoring, and pipeline analytics in one place. Its free plan covers all four. Sales Cloud covers lead management and pipeline tracking across four paid tiers from $25 to $350 per user per month. SalesNexus pairs pipeline management with an AI assistant that surfaces which leads to prioritize, starting at $40 per user per month on annual billing.

Which tool suits a team that works entirely in Gmail?

Streak is built for that. It runs inside Gmail and handles pipelines, contact records, email tracking, and deal summaries without leaving the inbox. There is no free tier for full CRM features; the Pro plan costs $49 per user per month. Teams that use other email platforms will find Streak a poor fit, as it is built around Gmail and offers limited support for anything else.

Can these CRM tools handle workflow automation?

Seven tools here cover workflow automation, including HubSpot and SalesNexus. HubSpot automates routine tasks across its marketing, sales, and service areas, with automation available on paid plans starting at $15 per seat per month. SalesNexus automates email and text campaigns alongside pipeline tasks, starting at $40 per user per month. Capsule CRM adds workflow automation on its paid plans from $18 per user per month, but not on the free plan.