OneSignal

Customer engagement platform for sending mobile and web push notifications, email, SMS, and in-app messages.

#Customer Engagement #In-App Messaging #Mobile Push Notifications #Omnichannel Messaging #SMS Marketing #Web Push Notifications+2

OneSignal

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Overview

OneSignal enables businesses to send targeted push notifications, emails, SMS, and in-app messages to engage users and reduce churn. It offers AI-driven lifecycle marketing, analytics, segmentation, and integrations for scalable messaging campaigns.

Last updated: Aug 31, 2026

Key Features

AI-Driven Lifecycle Marketing

Automates onboarding, engagement, and retention campaigns using AI to draft, send, test, and optimize messages.

Multi-Channel Messaging

Supports mobile push, web push, email, SMS/RCS, and in-app messaging for broad customer reach.

Segmentation and Personalization

Enables creation of targeted campaigns based on user behavior, preferences, and real-time engagement.

Journeys Visual Workflow Builder

Provides a no-code visual tool to automate messaging flows and guide users through lifecycle stages.

A/B Testing and Analytics

Offers testing of message variants and industry-leading event tracking to optimize campaign performance.

SDK Integrations

Includes SDKs for Android, iOS, Flutter, React Native, Expo, and Unity for easy integration.

Permission Prompts and Message Throttling

Helps unlock new engagement channels and controls message frequency to avoid user fatigue.

In-App Surveys and Carousel Messages

Facilitates gathering user feedback and improving onboarding or feature announcements within the app.

Pros

Supports multiple messaging channels including push notifications, email, SMS, and in-app messages.
AI-powered automation reduces manual effort in lifecycle marketing campaigns.
Offers free plan with generous limits for startups and small businesses.
Provides easy integration with SDKs for popular platforms and frameworks.
Includes advanced analytics and A/B testing to optimize messaging effectiveness.

Cons

Pricing can become complex due to variable usage fees per channel and user volume.
Some advanced features and integrations require paid plans or custom contracts.
SMS/RCS messaging pricing and trials require contacting sales, limiting transparency.
Free plan has limits on email sends and web push subscribers per send.
Annual contracts are required for Professional and Enterprise plans, which may not suit all users.

Pricing

Plan	Price	Highlights
Free	$0	10,000 free email sends per month Unlimited mobile push sends Basic analytics and automation Basic marketing capabilities Access to MCP and OneSignal AI (Beta)
Growth	Starting at $19	All Free plan features Unlimited in-app messaging Improved analytics and automation Improved marketing capabilities Volume-based usage costs by channel
Professional	Custom pricing	All Growth plan features Enterprise integrations Permission management 24/7 prioritized support Advanced marketing capabilities
Enterprise	Custom pricing	All Professional plan features Unlimited personalization and automation Dedicated success manager Security/legal package and SLA Frequency capping and extended reporting history

Pricing is collected from the official OneSignal website and may change. Always confirm with the vendor.

Frequently Asked Questions

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Most recent

No reviews yet. Be the first to share your experience.

Ratings & reviews

No reviews yet. Be the first to share your experience.

Share your experience

Help others decide, your insights matter

Community reviews (0)

Most recent

No reviews yet. Be the first to share your experience.

Key Features

AI-Driven Lifecycle Marketing

Automates onboarding, engagement, and retention campaigns using AI to draft, send, test, and optimize messages.

Multi-Channel Messaging

Supports mobile push, web push, email, SMS/RCS, and in-app messaging for broad customer reach.

Segmentation and Personalization

Enables creation of targeted campaigns based on user behavior, preferences, and real-time engagement.

Journeys Visual Workflow Builder

Provides a no-code visual tool to automate messaging flows and guide users through lifecycle stages.

A/B Testing and Analytics

Offers testing of message variants and industry-leading event tracking to optimize campaign performance.

SDK Integrations

Includes SDKs for Android, iOS, Flutter, React Native, Expo, and Unity for easy integration.

Permission Prompts and Message Throttling

Helps unlock new engagement channels and controls message frequency to avoid user fatigue.

In-App Surveys and Carousel Messages

Facilitates gathering user feedback and improving onboarding or feature announcements within the app.

Pros

Supports multiple messaging channels including push notifications, email, SMS, and in-app messages.
AI-powered automation reduces manual effort in lifecycle marketing campaigns.
Offers free plan with generous limits for startups and small businesses.
Provides easy integration with SDKs for popular platforms and frameworks.
Includes advanced analytics and A/B testing to optimize messaging effectiveness.

Cons

Pricing can become complex due to variable usage fees per channel and user volume.
Some advanced features and integrations require paid plans or custom contracts.
SMS/RCS messaging pricing and trials require contacting sales, limiting transparency.
Free plan has limits on email sends and web push subscribers per send.
Annual contracts are required for Professional and Enterprise plans, which may not suit all users.

Pricing

Plan	Price	Highlights
Free	$0	10,000 free email sends per month Unlimited mobile push sends Basic analytics and automation Basic marketing capabilities Access to MCP and OneSignal AI (Beta)
Growth	Starting at $19	All Free plan features Unlimited in-app messaging Improved analytics and automation Improved marketing capabilities Volume-based usage costs by channel
Professional	Custom pricing	All Growth plan features Enterprise integrations Permission management 24/7 prioritized support Advanced marketing capabilities
Enterprise	Custom pricing	All Professional plan features Unlimited personalization and automation Dedicated success manager Security/legal package and SLA Frequency capping and extended reporting history

Pricing is collected from the official OneSignal website and may change. Always confirm with the vendor.

OneSignal

Overview

Key Features

AI-Driven Lifecycle Marketing

Multi-Channel Messaging

Segmentation and Personalization

Journeys Visual Workflow Builder

A/B Testing and Analytics

SDK Integrations

Permission Prompts and Message Throttling

In-App Surveys and Carousel Messages

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

Ratings & reviews

Ratings & reviews

Community reviews (0)

Ratings & reviews

Community reviews (0)

Key Features

AI-Driven Lifecycle Marketing

Multi-Channel Messaging

Segmentation and Personalization

Journeys Visual Workflow Builder

A/B Testing and Analytics

SDK Integrations

Permission Prompts and Message Throttling

In-App Surveys and Carousel Messages

Pros

Cons

Pricing

Featured Video

Frequently Asked Questions

Ratings & reviews

Community reviews (0)