SEO

Serpstat

Comprehensive SEO and content marketing platform to analyze competitors, optimize websites, and boost search rankings.

Overview

Serpstat is a powerful search marketing platform designed for SEO, SEM, and content marketing professionals. It offers a suite of tools including competitor analysis, keyword research, rank tracking, backlink analysis, and site audit to help businesses improve their online visibility and search engine rankings. With over 1.1 million users worldwide, Serpstat provides data from 230+ regional Google databases and supports scalable big data processing for efficient SEO automation and growth.

Updated Oct 15, 2026

1 review

Community reviews

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5.0out of 5Rating breakdown

Legend
GunayMar 31, 2026
Recommends this tool
Very useful and practical tool, especially for the competitor research. Not so much data on my local region, though, hope it gets fixed with time.
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1 review

Community reviews

Sort:Write a review

5.0out of 5Rating breakdown

Legend
GunayMar 31, 2026
Recommends this tool
Very useful and practical tool, especially for the competitor research. Not so much data on my local region, though, hope it gets fixed with time.
HelpfulNot helpfulReport

Tried this tool? Share your experience.

Write a review

10 things

What Serpstat has

For developers

Programmatic access to the product's data and features for developers.

Support

A dedicated expert who helps your team get the most out of the product. One of 10 SEO tools with dedicated account manager.
Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window. One of 12 SEO tools with live chat.
Help moving your existing content and data into the tool from another platform.
Guided setup and training to help new users get started with the tool. One of 6 SEO tools with onboarding service.
Get help from the support team by calling them directly on the phone.
Expert services that help organizations plan, implement, or improve their work processes. One of 4 SEO tools with professional services.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 16 SEO tools with public demo.

12 features

Key Features

Competitor discovery
Find out who your real search competitors are
Competitor metrics
Get traffic, visibility, number of backlinks, and other SEO metrics
Keyword opportunities
Unveil hidden keyword opportunities based on competitors' keywords
Competitor ads
Check the ads of your competitors to speed up PPC campaign creation
Site recommendations
Use detailed recommendations to improve your website without an SEO agency
Technical issue priorities
Sort out technical issues on your site by their priority
Automatic site checks
Schedule automatic checks and monitor if the number of issues found is decreasing
Optimization tracking
Track the growth dynamics of the site optimization level
Keyword ad planning
Plan a budget and select only effective keywords for running ads with analyzing keywords PPC metrics
Flexible rank schedule
Create a flexible tracking schedule for your website's rankings in 230 Google-supported countries
Competitor rank tracking
Add competitors to track their performance alongside yours
Project migration
Migrate projects from other services at no cost

Pros and cons

Pros

Comprehensive all-in-one SEO platform covering keyword research, rank tracking, backlink analysis, and site audits.
Supports 230+ regional Google databases for localized SEO insights.
Offers flexible pricing plans suitable for freelancers, agencies, and enterprises.
Includes AI integrations for advanced SEO automation and insights.
Provides personalized customer success support, onboarding, and educational resources.

Cons

JavaScript rendering support limited to higher-tier plans.
API access and advanced AI features only available on mid to high-tier plans.
The platform may have a learning curve for beginners despite onboarding support.
Pricing might be high for small businesses or individual users needing extensive data.
Some advanced features like white label reports are restricted to the top-tier Agency plan.

As of October 2026

Pricing

Freemium. Paid plans start at $50 per month.

Individual
$50
per month
Team
$100
per month
Team x2
$169
per month
Agency
$410
per month

You?

Used Serpstat?

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Serpstat at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

10 things

What Serpstat has

For developers

Programmatic access to the product's data and features for developers.

Support

A dedicated expert who helps your team get the most out of the product. One of 10 SEO tools with dedicated account manager.
Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool.
Get help from the support team through a real-time chat window. One of 12 SEO tools with live chat.
Help moving your existing content and data into the tool from another platform.
Guided setup and training to help new users get started with the tool. One of 6 SEO tools with onboarding service.
Get help from the support team by calling them directly on the phone.
Expert services that help organizations plan, implement, or improve their work processes. One of 4 SEO tools with professional services.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 16 SEO tools with public demo.

12 features

Key Features

Competitor discovery
Find out who your real search competitors are
Competitor metrics
Get traffic, visibility, number of backlinks, and other SEO metrics
Keyword opportunities
Unveil hidden keyword opportunities based on competitors' keywords
Competitor ads
Check the ads of your competitors to speed up PPC campaign creation
Site recommendations
Use detailed recommendations to improve your website without an SEO agency
Technical issue priorities
Sort out technical issues on your site by their priority
Automatic site checks
Schedule automatic checks and monitor if the number of issues found is decreasing
Optimization tracking
Track the growth dynamics of the site optimization level
Keyword ad planning
Plan a budget and select only effective keywords for running ads with analyzing keywords PPC metrics
Flexible rank schedule
Create a flexible tracking schedule for your website's rankings in 230 Google-supported countries
Competitor rank tracking
Add competitors to track their performance alongside yours
Project migration
Migrate projects from other services at no cost

Pros and cons

Pros

Comprehensive all-in-one SEO platform covering keyword research, rank tracking, backlink analysis, and site audits.
Supports 230+ regional Google databases for localized SEO insights.
Offers flexible pricing plans suitable for freelancers, agencies, and enterprises.
Includes AI integrations for advanced SEO automation and insights.
Provides personalized customer success support, onboarding, and educational resources.

Cons

JavaScript rendering support limited to higher-tier plans.
API access and advanced AI features only available on mid to high-tier plans.
The platform may have a learning curve for beginners despite onboarding support.
Pricing might be high for small businesses or individual users needing extensive data.
Some advanced features like white label reports are restricted to the top-tier Agency plan.

As of October 2026

Pricing

Freemium. Paid plans start at $50 per month.

Individual
$50
per month
Team
$100
per month
Team x2
$169
per month
Agency
$410
per month

You?

Used Serpstat?

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See Serpstat at work before you try it.

Watch on YouTube

0 questions

Serpstat

Overview

What Serpstat has

For developers

Support

Pricing

Key Features

Competitor discovery

Competitor metrics

Keyword opportunities

Competitor ads

Site recommendations

Technical issue priorities

Automatic site checks

Optimization tracking

Keyword ad planning

Flexible rank schedule

Competitor rank tracking

Project migration

Pros and cons

Pros

Cons

Pricing

Serpstat pricing plans

Individual

Team

Team x2

Agency

Used Serpstat?

Featured Video

Frequently Asked Questions

What Serpstat has

For developers

Support

Pricing

Key Features

Competitor discovery

Competitor metrics

Keyword opportunities

Competitor ads

Site recommendations

Technical issue priorities

Automatic site checks

Optimization tracking

Keyword ad planning

Flexible rank schedule

Competitor rank tracking

Project migration

Pros and cons

Pros

Cons

Pricing

Serpstat pricing plans

Individual

Team

Team x2

Agency

Used Serpstat?

Featured Video

Frequently Asked Questions

More in SEO

More in SEO