SEO

SpyFu

Unlock competitor SEO and PPC insights to boost your Google Ads and organic search performance with AI-powered data.

Overview

SpyFu is a competitive intelligence platform that provides detailed insights into competitors' SEO and PPC strategies. It allows users to discover the keywords competitors buy and rank for, analyze ad campaigns, track keyword rankings, and optimize their own marketing efforts using AI-powered tools including ChatGPT integration. With extensive historical data and real-time updates, SpyFu helps marketers improve ROI, monitor performance, and uncover new growth opportunities.

Updated Oct 15, 2026

2 things

What SpyFu has

For developers

Programmatic access to the product's data and features for developers.

Pricing

Get your money back just by asking within a set time, no reason needed.

14 features

Key Features

Competitor research
See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.
AI site audit
Turn site issues into fixes you can review and publish instantly.
Site issue scan
Uncover site issues in minutes Scan for 100+ technical and on-page issues that can hold your site back.
AI fixes
Fix issues faster with AI Generate ready-to-review fixes for titles, links, content, and more.
Publish fixes
Review and publish instantly Connect your site once, approve each change, and send fixes live.
SpyFu GPT
SpyFu data transforms ChatGPT into a results engine.
Performance tracking
Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.
Traffic tracking
Watch your site grow. Monitor traffic, clicks, impressions, keyword rankings, ad performance.
PPC ad history
See every keyword they've ever bought on Google and every ad test they've run.
Negative match scan
Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.
Keyword gaps
Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are.
Ranking history
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
Backlink research
Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.
Keyword ideas
Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.

Pros and cons

Pros

Comprehensive competitor keyword and ad data for both SEO and PPC.
AI-powered insights integrated with ChatGPT for actionable marketing strategies.
Extensive historical data enables trend analysis and long-term planning.
Detailed backlink and influencer outreach capabilities to boost SEO.
Flexible pricing plans with white-label reporting and API access for agencies and teams.

Cons

No free plan; pricing may be high for small businesses or solo marketers.
User interface can be overwhelming for beginners due to data depth.
Limited user seats in lower-tier plans may restrict team collaboration.
Primarily focused on Google Ads and SEO; less support for other ad platforms.
Some advanced features require higher-tier plans, increasing cost.

Developer features

API endpoints
Customize your stack and automate exports with fast, documented endpoints.

You?

Be the first to rate SpyFu

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See SpyFu at work before you try it.

Watch on YouTube

0 questions

Frequently Asked Questions

No reviews yet

Community reviews

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Community reviews

Sort:Write a review

No written reviews yet. Be the first to share your experience.

Tried this tool? Share your experience.

Write a review

2 things

What SpyFu has

For developers

Programmatic access to the product's data and features for developers.

Pricing

Get your money back just by asking within a set time, no reason needed.

14 features

Key Features

Competitor research
See the SEO & PPC keywords your competitors buy and rank for, every ad they've tested, and how your own site stacks up.
AI site audit
Turn site issues into fixes you can review and publish instantly.
Site issue scan
Uncover site issues in minutes Scan for 100+ technical and on-page issues that can hold your site back.
AI fixes
Fix issues faster with AI Generate ready-to-review fixes for titles, links, content, and more.
Publish fixes
Review and publish instantly Connect your site once, approve each change, and send fixes live.
SpyFu GPT
SpyFu data transforms ChatGPT into a results engine.
Performance tracking
Monitor keyword rankings, ad performance, and competitive positioning with detailed analytics.
Traffic tracking
Watch your site grow. Monitor traffic, clicks, impressions, keyword rankings, ad performance.
PPC ad history
See every keyword they've ever bought on Google and every ad test they've run.
Negative match scan
Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.
Keyword gaps
Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are.
Ranking history
Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall.
Backlink research
Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword.
Keyword ideas
Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more.

Pros and cons

Pros

Comprehensive competitor keyword and ad data for both SEO and PPC.
AI-powered insights integrated with ChatGPT for actionable marketing strategies.
Extensive historical data enables trend analysis and long-term planning.
Detailed backlink and influencer outreach capabilities to boost SEO.
Flexible pricing plans with white-label reporting and API access for agencies and teams.

Cons

No free plan; pricing may be high for small businesses or solo marketers.
User interface can be overwhelming for beginners due to data depth.
Limited user seats in lower-tier plans may restrict team collaboration.
Primarily focused on Google Ads and SEO; less support for other ad platforms.
Some advanced features require higher-tier plans, increasing cost.

Developer features

API endpoints
Customize your stack and automate exports with fast, documented endpoints.

You?

Be the first to rate SpyFu

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Featured Video

See SpyFu at work before you try it.

Watch on YouTube

0 questions

SpyFu

Overview

What SpyFu has

For developers

Pricing

Key Features

Competitor research

AI site audit

Site issue scan

AI fixes

Publish fixes

SpyFu GPT

Performance tracking

Traffic tracking

PPC ad history

Negative match scan

Keyword gaps

Ranking history

Backlink research

Keyword ideas

Pros and cons

Pros

Cons

Developer features

API endpoints

Be the first to rate SpyFu

Featured Video

Frequently Asked Questions

What SpyFu has

For developers

Pricing

Key Features

Competitor research

AI site audit

Site issue scan

AI fixes

Publish fixes

SpyFu GPT

Performance tracking

Traffic tracking

PPC ad history

Negative match scan

Keyword gaps

Ranking history

Backlink research

Keyword ideas

Pros and cons

Pros

Cons

Developer features

API endpoints

Be the first to rate SpyFu

Featured Video

Frequently Asked Questions

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