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Analytics

Umami

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Umami is an open-source web and product analytics platform.

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Overview

Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.

Updated Nov 13, 2026

9 things

What Umami has

For developers

Programmatic access to the product's data and features for developers.
Run the software on your own servers instead of the vendor's cloud. One of 9 Analytics tools you can self-host.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 24 Analytics tools with MCP server.

For teams

Shared workspaces where multiple users can collaborate on the same content. One of 13 Analytics tools with team accounts.

Hosting and storage

A vendor-operated service that runs and maintains software on its own infrastructure. One of 6 Analytics tools with managed hosting.

Support

Get help from the support team by writing to them via email. One of 32 Analytics tools with email support.
Real people you can contact when you need help with the tool. One of 30 Analytics tools with human support.

Extras

Offer the product to your clients under your own brand. One of 9 Analytics tools with white-label.
An online space where users can connect, share tips, and help each other. One of 16 Analytics tools with community.

16 features

Key Features

Analytics overview
Umami brings acquisition, behavior, conversion, retention, and revenue into one place — without collecting any personal data.
Metrics dashboard
Your key metrics — pageviews, visitors, bounce rate, and average visit time — all on one dashboard. Pick any date range, filter by country or device, and get an answer in seconds.
Audience details
See exactly where your audience is located, what devices and browsers they use, and which sites are sending you traffic. Understand your audience without collecting any personal data.
Campaign tracking
Track UTM parameters automatically, see which channels drive the most conversions with attribution, and measure whether your latest marketing push is actually moving the needle.
Visitor behavior
Events, user journeys, heatmaps, and session replay show how visitors move through your site — and exactly where they get stuck.
Event tracking
Go beyond pageviews. Track button clicks, form submissions, signups, downloads — any action that matters to your business. Define the events you care about, then watch session replays to see exactly what happened.
Visitor journeys
The Journey report shows the most common sequences of pages and events, so you can see where visitors go after a key page and which routes lead to a conversion.
Conversion Funnels
Build a funnel from any sequence of pages and events and see how many people make it through each step.
Session replay
Trace the exact path visitors take, then watch session replays to see what happened — where they got confused, what they clicked, and why they left.
Visitor retention
The Retention report groups visitors by the day they first arrived and shows the percentage that came back on later days. Save cohorts of visitors who viewed a page or triggered an event, then apply them as filters across your reports.
Revenue tracking
Revenue tracking connects every visit, channel, and campaign to the money it brought in.
MCP analytics access
Umami's official MCP server connects Claude, ChatGPT, Cursor, and other MCP clients to your analytics.
Privacy-friendly analytics
Umami works without cookies and never collects personal data, so most sites can drop the cookie banner entirely.
Real-time dashboards
Track campaigns, measure conversions, and prove ROI from a single real-time dashboard.
Client account management
Manage every client from one dashboard. Onboard sites in minutes and share insights easily.
Story analytics
See which stories perform, where readers come from, and what turns them into subscribers.

As of November 2026

Pricing

Freemium. Paid plans start at $20 per month.

Hobby
$0
Pro
$20
per month
Business
$200
per month
Enterprise
Custom
on request

Developer features

Website analytics
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
Open-source analytics
Open source, self-hostable, and API-first. Add analytics to any project with a single script tag.

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Community reviews

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Write a review

9 things

What Umami has

For developers

Programmatic access to the product's data and features for developers.
Run the software on your own servers instead of the vendor's cloud. One of 9 Analytics tools you can self-host.
A Model Context Protocol server that lets AI tools connect to and act on your data. One of 24 Analytics tools with MCP server.

For teams

Shared workspaces where multiple users can collaborate on the same content. One of 13 Analytics tools with team accounts.

Hosting and storage

A vendor-operated service that runs and maintains software on its own infrastructure. One of 6 Analytics tools with managed hosting.

Support

Get help from the support team by writing to them via email. One of 32 Analytics tools with email support.
Real people you can contact when you need help with the tool. One of 30 Analytics tools with human support.

Extras

Offer the product to your clients under your own brand. One of 9 Analytics tools with white-label.
An online space where users can connect, share tips, and help each other. One of 16 Analytics tools with community.

16 features

Key Features

Analytics overview
Umami brings acquisition, behavior, conversion, retention, and revenue into one place — without collecting any personal data.
Metrics dashboard
Your key metrics — pageviews, visitors, bounce rate, and average visit time — all on one dashboard. Pick any date range, filter by country or device, and get an answer in seconds.
Audience details
See exactly where your audience is located, what devices and browsers they use, and which sites are sending you traffic. Understand your audience without collecting any personal data.
Campaign tracking
Track UTM parameters automatically, see which channels drive the most conversions with attribution, and measure whether your latest marketing push is actually moving the needle.
Visitor behavior
Events, user journeys, heatmaps, and session replay show how visitors move through your site — and exactly where they get stuck.
Event tracking
Go beyond pageviews. Track button clicks, form submissions, signups, downloads — any action that matters to your business. Define the events you care about, then watch session replays to see exactly what happened.
Visitor journeys
The Journey report shows the most common sequences of pages and events, so you can see where visitors go after a key page and which routes lead to a conversion.
Conversion Funnels
Build a funnel from any sequence of pages and events and see how many people make it through each step.
Session replay
Trace the exact path visitors take, then watch session replays to see what happened — where they got confused, what they clicked, and why they left.
Visitor retention
The Retention report groups visitors by the day they first arrived and shows the percentage that came back on later days. Save cohorts of visitors who viewed a page or triggered an event, then apply them as filters across your reports.
Revenue tracking
Revenue tracking connects every visit, channel, and campaign to the money it brought in.
MCP analytics access
Umami's official MCP server connects Claude, ChatGPT, Cursor, and other MCP clients to your analytics.
Privacy-friendly analytics
Umami works without cookies and never collects personal data, so most sites can drop the cookie banner entirely.
Real-time dashboards
Track campaigns, measure conversions, and prove ROI from a single real-time dashboard.
Client account management
Manage every client from one dashboard. Onboard sites in minutes and share insights easily.
Story analytics
See which stories perform, where readers come from, and what turns them into subscribers.

As of November 2026

Pricing

Freemium. Paid plans start at $20 per month.

Hobby
$0
Pro
$20
per month
Business
$200
per month
Enterprise
Custom
on request

Developer features

Website analytics
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
Open-source analytics
Open source, self-hostable, and API-first. Add analytics to any project with a single script tag.

You?

Be the first to rate Umami

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

Fresh off the press: we're finishing this page

Umami

Overview

What Umami has

For developers

For teams

Hosting and storage

Support

Extras

Key Features

Analytics overview

Metrics dashboard

Audience details

Campaign tracking

Visitor behavior

Event tracking

Visitor journeys

Conversion Funnels

Session replay

Visitor retention

Revenue tracking

MCP analytics access

Privacy-friendly analytics

Real-time dashboards

Client account management

Story analytics

Pricing

Umami pricing plans

Hobby

Pro

Business

Enterprise

Developer features

Website analytics

Open-source analytics

Be the first to rate Umami

What Umami has

For developers

For teams

Hosting and storage

Support

Extras

Key Features

Analytics overview

Metrics dashboard

Audience details

Campaign tracking

Visitor behavior

Event tracking

Visitor journeys

Conversion Funnels

Session replay

Visitor retention

Revenue tracking

MCP analytics access

Privacy-friendly analytics

Real-time dashboards

Client account management

Story analytics

Pricing

Umami pricing plans

Hobby

Pro

Business

Enterprise

Developer features

Website analytics

Open-source analytics

Be the first to rate Umami

More in Analytics

More in Analytics