Without a website
18%
The remaining share in NFIB's U.S. survey.
Canada
78%
CFIB survey of independent business owners.
European Union
76.7%
Eurostat enterprises with 10-49 people.
About 4 in 5 surveyed U.S. small businesses had a website
The National Federation of Independent Business (NFIB) provides a current U.S. benchmark, with one important limit: it surveyed its own members.
In NFIB's March 2025 survey, 82% of respondents said their business had its own website. That leaves 18% without one.
The result comes from 521 small-business owners drawn from NFIB's membership. It is useful evidence about U.S. small businesses, but it does not represent every freelancer or every business in the country.
Rather than present one country's result as a worldwide fact, this page keeps the U.S., Canadian, and EU benchmarks separate and explains who each survey counted.
Three recent surveys found website ownership near 4 in 5
The U.S., Canadian, and EU figures are close, but their survey populations are not identical.
Three recent benchmarks
Around 4 in 5 small businesses had a website
These surveys cover different kinds of businesses. They show a similar broad pattern, but they should not be combined into one worldwide rate.
United States
NFIB, 2025
82%
Small-business owners in NFIB's membership survey
Canada
CFIB, 2025
78%
Independent business owners surveyed by CFIB
European Union
Eurostat, 2025
76.7%
Enterprises with 10-49 employees and self-employed persons
NFIB reported 82% among surveyed U.S. small businesses. CFIB reported 78% among surveyed Canadian independent businesses. Eurostat reported 76.7% for EU enterprises with 10 to 49 employees and self-employed people.
The difference from the highest to the lowest headline result is only 5.3 percentage points. That is an interesting pattern, not a ranking: membership, business size, geography, and survey methods differ.
U.S. website ownership increased sharply with business size
The biggest divide was between businesses with fewer than 10 employees and everyone larger.
U.S. small businesses by size
Website ownership rose from 75% to 97%
The largest difference was between businesses with fewer than 10 employees and those with 10 or more.
1-9 employees
75%
10-24 employees
90%
25-49 employees
96%
50+ employees
97%
In NFIB's survey, 75% of businesses with 1 to 9 employees had a website. The share rose to 90% among businesses with 10 to 24 employees and reached 97% among those with 50 or more.
The smallest-to-largest gap was 22 percentage points. The data suggests that very small businesses are the group most likely to operate without a website.
EU website adoption rose from 62.2% to 76.7% in 15 years
Most of the increase happened before 2017. Growth has continued, but at a slower pace.
15 years of website adoption
The share rose 14.5 percentage points since 2010
The increase was fastest in the first half of the period. Adoption has moved more slowly since 2016.
The share increased by 14.4 percentage points between 2010 and 2025. It reached 73.6% in 2016, then added only 3.1 more points over the next nine years.
Siteefy's conclusion is that website adoption is now mature rather than finished. The remaining group is smaller than it was in 2010, but nearly one in four small enterprises still operates without a website.
Most small-business websites shared information but did not take orders
Product information was widespread. Ordering, tracking, and chat were much less common.
What small-business websites offered
Product information was common; online ordering was not
Every percentage uses all EU small enterprises as the denominator, including businesses without a website.
Product or service descriptions and price lists
64.4%
Job listings or online applications
25.9%
Content in at least two languages
25.4%
Online ordering, reservations, or booking
21.6%
Online order tracking
9.7%
Customer-support chat
8.3%
Among small businesses with websites, about
84.0%
showed products, services, or prices.
Among small businesses with websites, about
28.2%
accepted orders, bookings, or reservations online.
Across all EU small enterprises, 64.4% used a website to describe products or services or show prices. Only 21.6% offered online ordering, reservations, or booking.
When we compare those functions only with the businesses that had a website, about 84.0% presented products, services, or prices, while about 28.2% accepted orders, bookings, or reservations. These are Siteefy calculations from Eurostat's published percentages.
Small-business website adoption ranged from 45.1% to 98.2%
The EU average hides a 53.1-point difference between countries.
All 27 EU countries
Small-business website adoption in 2025
Finland recorded the highest share. Bulgaria recorded the lowest.
| Rank | Country | With a website |
|---|---|---|
| 1 | Finland | 98.2% |
| 2 | Denmark | 93.4% |
| 3 | Austria | 90.9% |
| 4 | Netherlands | 90.9% |
| 5 | Germany | 90.5% |
| 6 | Sweden | 89.0% |
| 7 | Belgium | 87.7% |
| 8 | Luxembourg | 83.2% |
| 9 | Slovenia | 81.5% |
| 10 | Spain | 81.2% |
| 11 | Czechia | 80.9% |
| 12 | Malta | 79.2% |
| 13 | Ireland | 75.9% |
| 14 | Italy | 74.6% |
| 15 | Slovakia | 72.4% |
| 16 | France | 70.7% |
| 17 | Lithuania | 70.7% |
| 18 | Estonia | 68.3% |
| 19 | Cyprus | 67.2% |
| 20 | Latvia | 64.6% |
| 21 | Hungary | 63.5% |
| 22 | Croatia | 63.4% |
| 23 | Poland | 63.1% |
| 24 | Portugal | 59.2% |
| 25 | Greece | 56.9% |
| 26 | Romania | 51.0% |
| 27 | Bulgaria | 45.1% |
Finland recorded the highest rate at 98.2%. Bulgaria recorded the lowest at 45.1%.
That 53.1-point range is much larger than the gap between small and large enterprises across the EU. The published figures vary much more between EU countries than between business sizes at the EU level.
Sources
5 research sources · 2025 surveys
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Sources
5 research sources · 2025 surveys
| Section | Type | Source | Date | Note |
|---|---|---|---|---|
| 01United States benchmark | Business survey | National Federation of Independent Business (NFIB): 2025 Small Business and Technology Survey | Survey conducted March 6-31, 2025 | Responses from 521 small-business owners drawn from NFIB's membership. |
| 02Canada benchmark | Business survey | Canadian Federation of Independent Business (CFIB): Small Business Digital Presence | Survey conducted September 11-25, 2025 | Responses from 2,478 independent business owners in Canada. |
| 03Website adoption and functions | Official dataset | Eurostat: Websites and functionalities by enterprise size | 2025 survey, dataset updated February 27, 2026 | Table isoc_ciweb from the annual EU survey on ICT usage and e-commerce in enterprises. |
| 04Published interpretation | Official analysis | Eurostat: Digital economy and society statistics for enterprises | 2026 edition, using the 2025 survey | Explains the same Eurostat dataset in editorial form. |
| 05Survey methodology | Official methodology | Eurostat: ICT usage in enterprises methodology | Metadata certified December 11, 2025 | The 2025 survey sampled 157,000 of about 1.53 million EU enterprises with at least 10 people. |
Methodology
3 surveys · separate definitions
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Methodology
3 surveys · separate definitions
01 - Counting
02 - Review
The page is reviewed when NFIB, CFIB, or Eurostat publishes a relevant new survey. Until a release has been checked, the last approved result stays visible. Missing or revised values are never replaced with guesses.