
The #1 AI-powered email marketing and automation platform for data-driven marketing without complexity.
Mailchimp is a powerful, intuitive email and SMS marketing platform that helps businesses grow with AI-driven automations, personalized campaigns, and advanced analytics. It supports multichannel marketing, easy onboarding, and over 300 integrations to maximize ROI and customer engagement.
Last updated: Mar 25, 2026
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Generative AI helps craft email content, headlines, and fully built emails for faster campaign creation.
Unified email and SMS campaigns enable timely, personalized communication to engage customers across channels.
Use behavior-based triggers and predictive segmentation to target the right audience with relevant messages.
Automate complex customer journeys with enhanced workflows including multivariate and A/B testing.
Access 130+ professionally designed email templates tailored for various industries and campaign goals.
Track campaign performance, audience growth, and conversion funnels with actionable insights and omni-channel dashboards.
Personalized onboarding specialists assist new users on Standard and Premium plans to ensure smooth setup and success.
Connect Mailchimp with e-commerce platforms, CRMs, and other apps to centralize marketing activities and data.
| Plan | Price | Highlights |
|---|---|---|
| Free | $0 | Up to 250 contacts
|
| Essentials | Starting at $13 | Up to 50,000 contacts
|
| Standard | Starting at $20 | Up to 100,000 contacts
|
| Premium | Starting at $350 | Unlimited contacts
|
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