Overview

Semrush is a platform for growing and measuring brand visibility across digital channels. It covers SEO, competitor research, content, local listings, paid ads, social media and PR, all drawing on the same underlying data. Semrush offers a free trial. An API lets you pull competitor, SEO, traffic and local marketing data into your own tools and dashboards.

Updated Oct 15, 2026.

HProxy

Owner of HProxy

Rising Star

Recommends this toolOct 20, 2026

We track our keyword positions in a Semrush Position Tracking project and get an email when rankings decline, which helps us notice early when a page slips. Setting up the project took a few minutes and the reports are easy to read. What we like less: the full suite is expensive if you only need one or two features, and position tracking only covers the keywords you add yourself, so new topics need manual updates.

What Semrush has

For developers

Programmatic access to the product's data and features for developers.

Support

Help from the vendor at any hour, every day of the week.
A dedicated expert who helps your team get the most out of the product. One of 10 SEO tools with dedicated account manager.

Learning

Earn official badges and certifications to validate your knowledge of the tool.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 14 SEO tools with public demo.

Integrations

Key Features

Brand visibility

Powered by trusted SEO and competitive data, Semrush One helps your brand show up where customers search, ask, and decide.

Chat data access

Bring your live SEO, market, and brand visibility data directly into the chat. Ask anything to get actionable workflows and strategies backed by real Semrush data.

Semrush One

Built for the new era of discovery, Semrush One helps you win everywhere — from traditional SEO to AI search.

SEO research

Unearth billions of keywords with AI, dissect your backlinks, rankings and traffic potential, and run technical audits to stay on top.

AI visibility

Take control of how you show up in AI answers. Track prompt-level visibility and analyze AI market share against your competition.

Traffic insights

Track the hottest trends, benchmark your competitors and unlock deeper audience insights you can actually act on.

Content optimization

Find top-ranking topic ideas to keep you ahead of the pack — and AI tools to score and optimize in real-time and level up your content.

Local presence

Elevate your Google Business Profile, lock down a spot in the top directories and use AI to hone your customer service.

Ad insights

Fuel your Google and Meta ads with AI insights, run tests you can act on and scout the territory to see what your competitors are up to.

AI PR

Find relevant media trusted by LLMs, use AI to create press-ready pitches, and track your brand’s PR wins.

Social media

Plan, build and run social media posts, monitor brand mentions and find influencers who’ll move the needle — all powered by AI.

Local search visibility

Optimize for local search and maps. Manage listings, monitor local rankings, generate reviews, and track GBP performance.

Pros

One platform covers SEO, content, local listings, paid ads, social media and PR alongside competitor data.
Daily rank tracking at any location keeps you current on position changes.
The API lets you build custom tools and dashboards from Semrush data.
A free trial lets you test the platform before committing.

FAQs

Is there a free trial for Semrush?

Yes, a free trial is available so you can test the platform before deciding on a plan.

What does Semrush do?

Semrush helps you grow and measure brand visibility across digital channels. It covers keyword research, backlink analysis, rank tracking, technical audits, content optimization, local listings, paid ads and social media.

Does Semrush have an API?

Yes. Semrush offers API v3 and v4, letting you pull competitor, SEO, traffic and local marketing data into your own applications, widgets or dashboards.

Who is Semrush for?

Semrush suits teams that need to track brand visibility across search, content, ads and social. There is also an enterprise tier aimed at brands competing across multiple markets and domains.

Does Semrush cover paid advertising?

Yes. You can fuel Google and Meta ad campaigns with AI insights, run tests and monitor what competitors are doing in paid search and display ads.

Can Semrush track competitors?

Yes. It analyzes competitor strategies in organic and paid search, their display ads and backlinks, and lets you benchmark trends and audience insights against them.

What Semrush has