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132+ Marketing Tools

Marketing tools help you reach people, share your message, and track results. You can send a welcome email, collect a new lead, or run an online ad. This saves time and helps you understand what brings people to your business.

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Marketing Automation30Email Automation20Marketing Campaign Management20Lead Capture19Email Personalization18Audience Segmentation17
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133 tools

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Gobot

Paid

Gobot identifies anonymous ecommerce visitors and collects first-party data to personalize shopping experiences and recover abandonment

Abandoned Cart Recovery
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Sendloop

Freemium

Sendloop is an email marketing tool designed for creating, managing, and automating email campaigns for businesses of various sizes.

Abandoned Cart Recovery
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Remarkety

Paid

Remarkety is an eCommerce marketing automation tool that uses data-driven email, SMS, and social campaigns to increase revenue and customer

A/B Testing
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SaaSquatch

Free

Referral software enabling brands to create customized, automated referral programs that increase customer engagement and revenue.

Customer Engagement
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Yotpo

Freemium

Yotpo provides eCommerce marketing tools for loyalty programs, customer reviews, and AI-driven product visibility.

AI Search Presence Optimization
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MailCharts

Paid

MailCharts provides competitive intelligence and industry insights for email and SMS campaign planning.

Competitor Analysis
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AdEspresso

Paid

A tool for creating, managing, and optimizing Facebook and Instagram advertising campaigns.

A/B Testing
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OneSignal

Freemium

Customer engagement platform for sending mobile and web push notifications, email, SMS, and in-app messages.

A/B Testing
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InboxAlly

Paid

Email deliverability software that improves inbox placement and sender reputation through real engagement signals and AI-driven tools.

Email Deliverability
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All 133 tools in this category, A to ZShow
3 decisions

How to choose Marketing tools

Start with the job that matters most right now. A focused tool is often easier to choose than one that covers many parts of marketing.

  1. 01 of 03

    Send emails and publish content

    For email marketing, think about how much control you need over your audience and messages. Newsletters may suit creators who want publishing and community in one place.

    • Mailchimp is a practical pick for email campaigns, audience groups, personalized messages, and reporting.
    • Substack works well when you want to publish newsletters and build a community around them.
    • Mailchimpfreemium
    • Substackpaid
  2. 02 of 03

    Run campaigns and collect leads

    Marketing automation can connect repeated campaign tasks, while lead capture helps turn interest into contacts you can follow up with.

    • Wishpond brings landing pages, lead collection, follow-up, and campaign management together.
    • Google Ads suits businesses that want to plan, run, and improve paid search and digital ads.
    • Adcore is geared toward automated ad campaigns, product feeds, and e-commerce marketing.
    • Wishpondpaid
    • Google Adspaid
    • Adcorefreemium
  3. 03 of 03

    Create content and watch your brand

    AI can help produce marketing content and keep its style consistent. Brand monitoring tools focus instead on public coverage, competitors, and visibility.

    • Jasper AI helps teams create marketing copy and keep content consistent with their brand.
    • Neuroflash helps with audience research, personas, branding ideas, written content, and images.
    • Meltwater helps you track media, competitors, brand visibility, journalists, and influencers.
    • Jasper AIpaid
    • Neuroflashfreemium
    • Meltwaterpaid
4 questions

Frequently asked questions

Can I start with a free marketing tool?

Yes.

Mailchimp and NexusAi have free plans, while Futurepedia offers Starter Access for free.

Adcore also lists Effortless Feed as free.

Which tool can help with email automation?

Mailchimp supports automated email marketing and personalized messages.

Wishpond also handles automated email follow-up as part of lead nurturing and campaign management.

Which tools are useful for finding AI tools?

NexusAi and Futurepedia both help you find AI tools.

Futurepedia also includes reviews, tutorials, courses, and an AI workspace.

Which tool can create and track QR codes?

QR Cake creates QR codes and provides QR code analytics.

Its Basic plan is $29.99 a year, and it offers a 7-day free trial.