1
Unified Data Hub
Connects and standardizes marketing data from 60+ native integrations including PPC, social media, email, analytics, CRM, SEO, and eCommerce for consistent reporting.
2
Custom Metrics & Dimensions
Allows creation of calculated metrics like blended ROAS, CAC, and margin using flexible formulas and custom dimensions for tailored marketing intelligence.
3
AI-Driven Insights
Provides proactive AI audits, plain language AI summaries, and AI chat for instant answers and report creation without SQL or data analysts.
4
Multi-Client Workspaces
Supports managing hundreds of clients or business units with branded, isolated workspaces and linked report templates for scalable reporting.
5
White-Label Reporting
Enables creation of on-brand, client-facing reports with white-label customization, automated emails, password-protected links, and branded client folders.
6
Performance Monitoring & Alerts
Offers KPI overviews, goal setting, and alerts to monitor marketing spend and performance across channels, countries, and brands proactively.
7
Governance & Security
Includes enterprise-grade security features such as ISO/IEC 27001:2022 certification, GDPR compliance, data encryption, role-based access control, and EU data center options.
8
Integration with BI Tools
Supports data export and transfer to BigQuery and Looker Studio, enabling advanced analysis and dashboarding beyond the platform.
