Survey Software

SmartSurvey

Advanced UK-based survey software to transform feedback into smarter decisions.

Overview

SmartSurvey is a powerful online survey and questionnaire platform trusted by over 600,000 users. It offers customizable surveys with advanced logic, AI-driven text and sentiment analysis, real-time dashboards, and secure UK data hosting for GDPR, HIPAA, and CCPA compliance.

Updated Oct 14, 2026

10 things

What SmartSurvey has

For developers

Programmatic access to the product's data and features for developers.
Automatic messages the product sends to another app when something happens.

Support

Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool. One of 5 Survey Software tools with human support.
Get help from the support team through a real-time chat window.
Get help from the support team by calling them directly on the phone.
Expert services that help organizations plan, implement, or improve their work processes. One of 4 Survey Software tools with professional services.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 6 Survey Software tools with public demo.

Extras

Pre-built starting points you can edit to fit your own needs. One of 5 Survey Software tools with templates.
An educational resource that explains a topic and helps readers build their knowledge. One of 4 Survey Software tools with guide.

13 features

Key Features

Forms and surveys
Create employee surveys, customer feedback forms, and more – all built with ease.
Form design
Customise colours, fonts, and layouts with an intuitive builder that brings life.
Question types
Multiple choice, sliders, NPS, free text, and more – built to capture the right data.
Survey logic
Add logic and branching to guide respondents and reduce fatigue.
Survey personalisation
Pull in details from another system to make surveys more relevant.
Automatic sending
Trigger surveys to be automatically sent after a specific event.
Tracking links
Use unique tracking links to see exactly where responses come from.
Embedded feedback
Use popups, intercepts, and embeds to capture feedback in the moment.
Survey delivery
Deliver surveys via email or SMS – built-in, not bolted on.
Live dashboards
Dashboards and survey reports show key metrics right as they come in.
Report sharing
Share reports across your team – filter, schedule, export and share securely.
Branded survey themes
SmartSurvey's Theme Editor lets you apply your colours, fonts and logos to any survey in minutes.
Basic theme setup
Basic mode handles your logo, colour, font, and corners in four steps.

Pros and cons

Pros

Comprehensive survey features with advanced logic and AI analysis.
Strong data security and compliance with UK-based hosting.
Multi-channel distribution including email, SMS, web, and offline.
Robust team collaboration and user permission controls.
Custom branding and white-label options for professional surveys.

Cons

Free plan limits responses to 100 per month, which may be restrictive for larger needs.
Full Access plan pricing is custom and requires contacting sales, which may delay purchasing decisions.
Some advanced features like offline surveys and case management are only in the highest tier.
No explicit mention of integrations with some popular third-party tools beyond major CRMs.
Learning curve for advanced AI and thematic analysis features for new users.

As of October 2026

Pricing

Basic
Free

You?

Be the first to rate SmartSurvey

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

0 questions

Frequently Asked Questions

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

Community reviews

Write a review

No written reviews yet. Be the first to share your experience.

10 things

What SmartSurvey has

For developers

Programmatic access to the product's data and features for developers.
Automatic messages the product sends to another app when something happens.

Support

Get help from the support team by writing to them via email.
Real people you can contact when you need help with the tool. One of 5 Survey Software tools with human support.
Get help from the support team through a real-time chat window.
Get help from the support team by calling them directly on the phone.
Expert services that help organizations plan, implement, or improve their work processes. One of 4 Survey Software tools with professional services.

Pricing

A product demonstration available to prospective customers who want to evaluate the tool. One of 6 Survey Software tools with public demo.

Extras

Pre-built starting points you can edit to fit your own needs. One of 5 Survey Software tools with templates.
An educational resource that explains a topic and helps readers build their knowledge. One of 4 Survey Software tools with guide.

13 features

Key Features

Forms and surveys
Create employee surveys, customer feedback forms, and more – all built with ease.
Form design
Customise colours, fonts, and layouts with an intuitive builder that brings life.
Question types
Multiple choice, sliders, NPS, free text, and more – built to capture the right data.
Survey logic
Add logic and branching to guide respondents and reduce fatigue.
Survey personalisation
Pull in details from another system to make surveys more relevant.
Automatic sending
Trigger surveys to be automatically sent after a specific event.
Tracking links
Use unique tracking links to see exactly where responses come from.
Embedded feedback
Use popups, intercepts, and embeds to capture feedback in the moment.
Survey delivery
Deliver surveys via email or SMS – built-in, not bolted on.
Live dashboards
Dashboards and survey reports show key metrics right as they come in.
Report sharing
Share reports across your team – filter, schedule, export and share securely.
Branded survey themes
SmartSurvey's Theme Editor lets you apply your colours, fonts and logos to any survey in minutes.
Basic theme setup
Basic mode handles your logo, colour, font, and corners in four steps.

Pros and cons

Pros

Comprehensive survey features with advanced logic and AI analysis.
Strong data security and compliance with UK-based hosting.
Multi-channel distribution including email, SMS, web, and offline.
Robust team collaboration and user permission controls.
Custom branding and white-label options for professional surveys.

Cons

Free plan limits responses to 100 per month, which may be restrictive for larger needs.
Full Access plan pricing is custom and requires contacting sales, which may delay purchasing decisions.
Some advanced features like offline surveys and case management are only in the highest tier.
No explicit mention of integrations with some popular third-party tools beyond major CRMs.
Learning curve for advanced AI and thematic analysis features for new users.

As of October 2026

Pricing

Basic
Free

You?

Be the first to rate SmartSurvey

Your review helps others make better decisions. No account needed. Takes about 10 seconds.

0 questions

SmartSurvey

Overview

What SmartSurvey has

For developers

Support

Pricing

Extras

Key Features

Forms and surveys

Form design

Question types

Survey logic

Survey personalisation

Automatic sending

Tracking links

Embedded feedback

Survey delivery

Live dashboards

Report sharing

Branded survey themes

Basic theme setup

Pros and cons

Pros

Cons

Pricing

SmartSurvey pricing plans

Basic

Be the first to rate SmartSurvey

Frequently Asked Questions

What SmartSurvey has

For developers

Support

Pricing

Extras

Key Features

Forms and surveys

Form design

Question types

Survey logic

Survey personalisation

Automatic sending

Tracking links

Embedded feedback

Survey delivery

Live dashboards

Report sharing

Branded survey themes

Basic theme setup

Pros and cons

Pros

Cons

Pricing

SmartSurvey pricing plans

Basic

Be the first to rate SmartSurvey

Frequently Asked Questions

More in Survey Software

More in Survey Software