38+ Analytics Tools
Most analytics setups begin with tracking website visits or user actions. Google Analytics costs $0 per month and tracks traffic sources alongside conversion goals. Microsoft Clarity also costs $0 per month and records visitor heatmaps with no traffic limits. If you need standard visitor counts and campaign metrics, pick Google Analytics. If you need to see where users click on your pages without paying fees, pick Microsoft Clarity.
Google Analytics
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All Analytics tools
Showing 37 to 39 of 39 tools
Hotjar
freemiumHotjar offers heatmaps, session replays, funnels, surveys, and user testing tools to visualize user behavior, collect feedback, and identify website issues. Now part of Contentsquare, it provides a unified platform for digital experience intelligence.
Rose
paidRose is an AI-driven platform designed to simplify the process of collecting, transforming, and visualizing data. It empowers users to gain actionable insights through intuitive data visualizations without requiring advanced technical skills. Rose streamlines data workflows to help businesses make informed decisions faster.
Macky
freemiumMacky is an AI-powered platform designed to transform complex business questions into useful, data-driven insights. It leverages advanced AI to analyze and interpret business data, enabling users to make informed decisions quickly and efficiently. Macky streamlines the process of extracting valuable information from data without requiring technical expertise.
All 39 tools in this category, A to ZShowHide
- Akkio
- Alteryx
- BigML
- Chartbeat
- Chartio
- Coupler.io
- Crazy Egg
- Dareboost
- Databox
- Dataddo
- DataGPT
- Dataiku
- DataRobot
- Delve AI
- Fullstory
- Geckoboard
- Google Analytics
- Grapple
- Heap
- Hotjar
- Klipfolio
- LogicMonitor
- Lookback
- Macky
- Maze
- medallia
- Microsoft Clarity
- Mixpanel
- Mouseflow
- Pingdom
- PostHog
- Qlik
- Qualtrics XM
- Rose
- ShortsMonkey
- Sisense
- Smartlook
- Teclaz AI Analytics
- Yellowfin BI
3 decisions
How to choose Analytics tools
Four main jobs drive the tools in this category. For Conversion Funnel Analysis, look at Google Analytics and Mouseflow. For Product Analytics, check Google Analytics and PostHog. For Session Recording, compare Mouseflow and Microsoft Clarity. For Website Heatmap tracking, review Microsoft Clarity and Mouseflow.
Mouseflow
PostHogSession recording on high traffic sites
Microsoft Clarity costs $0 per month with no traffic limits and includes session summaries. Mouseflow offers a free plan that caps monthly sessions, with paid tiers starting at $25 per month for Essential and rising to $319 per month for Premium. Mouseflow captures 100 percent of sessions without sampling and adds form analytics. If you run a high-traffic site on zero budget, pick Microsoft Clarity. If you need form analytics and friction detection, pay for Mouseflow.
Product analytics with engineering tools
PostHog provides a free plan at $0 monthly with usage-based billing, combining product analytics with feature flags and error tracking. Google Analytics has a $0 free plan focused on traffic sources and conversion tracking, but it samples large datasets and sells Google Analytics 360 as an annual subscription. If you need feature flags and error tracking alongside user events, pick PostHog. If you only track website conversions and marketing traffic, pick Google Analytics.
Conversion funnel analysis for small sites
Teclaz AI Analytics has a Starter Free plan limited to 1,000 events per month, and a Growth Professional plan at $19.99 per month with company identification. Mouseflow has an Essential plan at $25 per month that visualizes funnels without data sampling. If you want lead generation data to identify visiting companies on a tight budget, pick Teclaz AI Analytics. If you need complete session replays across your conversion funnels, pick Mouseflow.
Teclaz AI Analytics4 questions
Frequently asked questions
Which analytics tools offer a free plan?
Among the 30 tools listed here, 17 offer a free plan. Google Analytics, Microsoft Clarity, PostHog, BigML, and Mouseflow all include free tiers. Microsoft Clarity is free forever with no traffic limits. PostHog starts at $0 with usage-based billing. Mouseflow provides a free plan with session caps before paid plans start at $25 per month. Pick Microsoft Clarity for unlimited free session tracking, or PostHog for free product analytics.
Which tool is better for cookie-free conversion funnel analysis?
Teclaz AI Analytics is the pick for cookie-free funnel tracking. Its Growth Professional plan costs $19.99 per month and adds company identification for visiting leads. Google Analytics is free at $0 per month, but privacy regulations can limit data collection in certain regions. If you need cookie-free conversion funnels and lead scoring, pick Teclaz AI Analytics. If you need audience insights and traffic source data without monthly software fees, pick Google Analytics.
How do PostHog and Microsoft Clarity compare for session recording?
Microsoft Clarity is the pick for teams wanting unlimited session playback at no charge. It costs $0 per month with no traffic caps and provides AI session summaries. PostHog offers a free plan with usage-based billing, combining session replay with an open-source codebase and error tracking. If you need session replays tied directly to error monitoring and feature flags, pick PostHog. If you need unmetered recording volume without usage bills, pick Microsoft Clarity.
Which paid-only analytics tool works for digital publishers?
Chartbeat is a paid-only tool built for digital publishers and newsrooms, added in 2026. It includes real-time dashboards and headline testing. Other paid-only tools like Grapple start at $500 per month for data warehousing, while DataGPT costs $10,000 for 3 months. If you run a digital newsroom and need headline A/B testing, pick Chartbeat.
Chartbeat
Grapple