41+ Analytics Tools
Analytics tools help you track what visitors do on your site, see where they give up before completing a goal, record their sessions, and map where they click.
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All Analytics tools
Showing 13 to 24 of 42 tools
Alteryx
paidAlteryx offers a no-code platform to prepare, blend, analyze, and automate data workflows with AI assistance and enterprise governance. It supports cloud, on-premise, and hybrid deployments with integrations to major data sources and AI tools.
Yellowfin BI
freemiumYellowfin BI provides AI-driven data exploration, natural language querying, automated insights, and collaborative storytelling in a secure environment. It supports embedded analytics with customizable dashboards and real-time alerts for enterprises and software developers.
Klipfolio
paidKlipfolio automates data retrieval from over 200 services and spreadsheets to build customizable dashboards with 30+ visualization types. It supports real-time data refresh, role-based sharing, and integrates with various business tools to centralize reporting.
Qlik
paidQlik delivers a data fabric combining data integration, quality, and analytics to enable trusted, context-rich data for AI and business insights. It includes cloud and client-managed options with AI-powered analytics agents and automation.
Geckoboard
paidGeckoboard connects to 90+ business tools to create customizable live dashboards showing key performance indicators on TVs, Slack, email, and mobile. It enables teams to monitor real-time data, spot issues early, and align on goals without needing BI expertise.
Chartbeat
paidChartbeat offers real-time analytics, engagement metrics, and content optimization tools tailored for digital newsrooms and media publishers to understand audience behavior and improve content performance across websites, apps, and social media.
BigML
freemiumBigML offers a comprehensive machine learning platform that enables users to build, automate, and deploy predictive models through an intuitive web interface and REST API. It supports a wide range of algorithms and provides features for collaboration, automation, and flexible deployment options.
Sisense
freemiumSisense delivers AI-powered embedded analytics with pro-code, low-code, and no-code options, enabling businesses to embed governed AI experiences into their products and workflows securely and at scale.
Chartio
paidChartio is a cloud-based analytics tool that enables users across organizations to explore and analyze data from various business applications through dashboards and charts. It supports data exploration without requiring deep technical expertise.
Grapple
paidGrapple is a DIY data warehouse designed to automate data engineering and enable advanced analytics without heavy management overhead. It integrates data sources, provides governed metrics, and connects to AI assistants for natural language querying and reporting.
ShortsMonkey
paidShortsMonkey is a research platform that helps creators and marketers discover viral YouTube videos by analyzing view-to-subscriber ratios, focusing on small channels that outperform their size. It provides data-driven insights, advanced filtering, and exportable results for content strategy.
Teclaz AI Analytics
freemiumTeclaz offers AI-driven analytics that identify visitor behavior, company visits, and buying intent without cookies, delivering actionable insights and funnel visualization to improve conversions and revenue growth for small businesses.
All 42 tools in this category, A to ZShowHide
- Akkio
- Alteryx
- BigML
- Chartbeat
- Chartio
- Coupler.io
- Crazy Egg
- Dareboost
- Databox
- Dataddo
- DataGPT
- Dataiku
- DataRobot
- Delve AI
- Fullstory
- Geckoboard
- Google Analytics
- Grapple
- Heap
- Hotjar
- Klipfolio
- LogicMonitor
- Lookback
- Macky
- Maze
- medallia
- Microsoft Clarity
- Mixpanel
- Mouseflow
- Nagios
- Pingdom
- PostHog
- Qlik
- Qualtrics XM
- Rose
- ShortsMonkey
- Sisense
- Smartlook
- Splunk
- Teclaz AI Analytics
- Webtrends Analytics
- Yellowfin BI
3 decisions
How to choose Analytics tools
Some tools cover all of these together; others focus on one job. Tools built for Conversion Funnel Analysis track traffic and goals. Others add session recordings and click maps on top. A third group targets product teams working across the full user journey.
Microsoft Clarity is free with no traffic limits and no paid tier above it. Google Analytics also has a free plan and covers conversion tracking and traffic analysis. Mouseflow and PostHog add maps of where people click and session recordings on top of analytics, both with free starting plans. DataGPT sits at the other end: its entry plan starts at $10,000 for three months, aimed at teams that want to query large datasets in plain language without writing code.
Free plans and what they actually include
Microsoft Clarity is free with no session cap and no paid upgrade path, which makes it the only tool here that costs nothing regardless of how much traffic a site gets. It includes session recordings, maps of where people click, and AI-generated summaries. Google Analytics is also free at its base level and covers conversion tracking, traffic sources, and audience data. PostHog has a free tier with session replay and the ability to turn features on for a subset of users. Mouseflow has a free plan too, but it caps the number of sessions recorded each month, so larger sites will hit that ceiling quickly.
How much technical work is involved
PostHog is built for product engineers. It covers analytics, session replay, error tracking, and switches that turn a feature on for some users, but getting the most from it takes technical setup. It can also run on your own servers. Microsoft Clarity and Google Analytics are easier to start with: add a snippet of code to a site and data begins flowing. DataGPT lets non-technical users ask questions about their data in plain language without writing code. Its entry price is $10,000 for three months. Alteryx starts at $250 per user per month and also requires training for its more advanced features.
What each tool does not publish
Webtrends Analytics, Splunk, medallia, and Dareboost all list custom pricing only and give no figure without a sales call. Splunk and LogicMonitor are built for enterprise IT monitoring. Neither covers session recording or funnel tracking, so the missing price is worth noting before spending time on a demo. Dareboost focuses on page speed and site quality rather than recording sessions or mapping clicks. Tools that show their plans openly include Microsoft Clarity at no cost, PostHog with its free tier, and Mouseflow with plans from $0 upward.
6 questions
Frequently asked questions
Which analytics tools are completely free to use?
Microsoft Clarity is free with no traffic limits and no paid tier above it, covering session recordings, maps of where people click, and AI summaries. Google Analytics has a free plan that handles conversion tracking and traffic analysis. PostHog also starts free, with session replay and feature controls included. Mouseflow has a free plan but limits how many sessions it records each month.
Which tool is good for seeing where visitors give up before they buy?
Google Analytics, Microsoft Clarity, and Mouseflow all cover seeing where visitors give up before they buy. Microsoft Clarity adds session recordings and click maps at no cost. Mouseflow captures every session without sampling, so no visits are missed in the data, though its free plan caps monthly sessions. Google Analytics focuses more on traffic sources and conversion events than on replaying individual visits.
Which tools record what visitors do on screen?
Mouseflow, Microsoft Clarity, and PostHog all record visitor sessions. Microsoft Clarity does this for free with no cap on traffic. Mouseflow records 100% of sessions without sampling but limits recordings on its free plan. PostHog includes session replay on its free tier alongside its product analytics features. All three also include maps of where people click on a page.
Is there an analytics tool that works without coding knowledge?
DataGPT lets you ask questions about your data in plain language, no code required. The catch is cost: its entry plan is $10,000 for three months. For most readers, Microsoft Clarity and Google Analytics are the practical no-code starting points. Both use a short code snippet to set up, and Microsoft Clarity adds AI-generated summaries that explain what the data shows without manual digging.
Which tools suit teams that want to explore data visually?
Google Analytics and DataGPT both cover data visualization. Google Analytics includes customisable dashboards and is free at its base level. DataGPT offers a data navigator interface and proactive alerts when trends change, but starts at $10,000 for three months. This sits outside the session recording and funnel work that most readers come here for, so it may not be the main reason to choose between these tools.
Do any of these tools keep data on your own servers?
PostHog can be run on your own servers so data never leaves your infrastructure. It is open-source, so the code can be inspected. Webtrends Analytics also offers on-premises deployment, keeping data inside your own environment. Its pricing requires a sales call and it is built specifically for Microsoft 365 and SharePoint rather than general website analytics.