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76+ Analytics Tools

Analytics tools turn activity and business data into useful answers. They help you understand what people do, where they get stuck, and what is changing. For example, you can track website visits or find where shoppers leave a checkout. This helps you make decisions based on real behavior.

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Automated Reporting18Data Visualization18Customer Feedback Surveys17Online Surveys16Report Generation15Product Analytics14

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77 tools

All Analytics tools

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Mixpanel

Freemium

AI-powered product analytics platform to understand user behavior and drive growth.

A/B Testing

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Hotjar

Freemium

Powerful website heatmaps and behavior analytics to understand and improve user experience.

A/B Testing

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Rose

Paid

AI-powered data visualization for effortless data collection, transformation, and insights.

AI Business Insights

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Macky

Freemium

Turn complex business queries into actionable insights effortlessly with AI.

AI Business Insights

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BlockSurvey

Freemium

Create Privacy-First Surveys with Confidence, Your Data, Your Rules.

A/B Testing

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All 77 tools in this category, A to ZShow

3 decisions

How to choose Analytics tools

Your choice starts with the kind of answer you need. Website behavior, product use, client reports, and business data each call for a different approach, so focus on the work you do most often.

01 of 03
Understand websites and products
For product analytics or digital experience analytics, choose based on how closely you want to study user actions, journeys, and problems.
- Aptabase gives you open-source event and product tracking with managed hosting or self-hosting.
- PostHog brings product behavior, funnels, experiments, recordings, and error monitoring into one tool.
- Mouseflow helps you follow customer journeys and spot friction across websites and landing pages.
- Aptabasefreemium
- PostHogfreemium
- Mouseflowfreemium
02 of 03
Turn data into clear outputs
Teams working on data visualization or automated reporting can focus on how the results need to be shared with clients or colleagues.
- AgencyAnalytics is built for scheduled, white-label client reports and dashboards across marketing channels.
- Vizzlo turns data into visualizations that work with common presentation and cloud storage tools.
- ThoughtSpot lets people explore business data and ask for answers in everyday language.
- AgencyAnalyticspaid
- Vizzlofreemium
- ThoughtSpotfreemium
03 of 03
Prepare data and learn about users
When the job starts before analysis, data integration can bring sources together, while user research helps shape a clearer picture of your audience.
- EasyMorph helps you connect data sources, explore the results, and automate spreadsheet work.
- Xtensio AI Persona Generator helps teams turn user research into buyer personas they can build together.
- EasyMorphfreemium
- Xtensio AI Persona Generatorfreemium